
Public Diplomacy between Asia and the Middle East
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Public Diplomacy between Asia and the Middle East
About this book
This book considers how public diplomacy is employed as an instrument of statecraft by Middle Eastern and Asian governments to leverage soft power. Senior, mid-career, and junior scholars from academia and think tanks synthesise their expertise to deploy historical, geopolitical, and economic approaches in their analyses and observe how new practices of public diplomacy have been developed, tested, and applied in the two regions. Building and extending on the extant scholarship, which remains mostly focused on East Asia, it incorporates the Middle East not only as a recipient but also as a practitioner of public diplomacy. The thematic focus is underpinned by case studies of individual nation-states, enabling analysis of concrete examples that shed light on the evolution of Asia-Middle East ties.
This volume is an essential reference for scholars and policymakers in the fields of international relations, international political economy, and area studies who seek to explore relations between these two geographical areas beyond traditional diplomacy.
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Table of contents
- Cover
- Half-Title
- Series
- Title
- Copyright
- Contents
- List of Figures
- List of Tables
- Contributors
- Acknowledgements
- 1 New (and Old) Connections between Asia and Middle East
- 2 The Role of Think Tanks in Public Diplomacy: The Cases of South Korea and Japan
- 3 BTS as a Brand Ambassador for Korea: The Effect of the K-Culture in the Middle East
- 4 Five Millennia of Relations and Public Diplomacy Practices: India and the Arab Gulf
- 5 Promoting MENA Tourism to China: The Case of Ningxia Autonomous Region and Its Hui Minority
- 6 Turkish Public Diplomacy in Central Asia: Actors, Narratives, and Local Perceptions
- 7 The Asianisation of Soft Power: Cultural Heritage Diplomacy and Iran–China Strategic Partnerships
- 8 Beyond Disinformation and Propaganda: The Complexity of Russia’s Media Strategy in the Middle East and North Africa
- Index