eBook - ePub

Still on Air

Name: Still on Air
ISBN: 9789766406776

Producing Television in Small Markets

Yvette J. Rowe,

Livingston A. White,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Still on Air

Producing Television in Small Markets

Yvette J. Rowe,

Livingston A. White,

About this book

Within small markets for television like Jamaica, where sustaining a show on air is affected by financial and other challenges, remaining on air for a long time becomes a key marker of a programme's success. Still on Air documents the historical, production and broadcast experiences of some of Jamaica's long-running television shows. Based on interviews with over one hundred television professionals as well as archival searches of content spanning over fifty years, the book provides details on over three hundred programmes produced and aired on free-to-air television stations in the island.

Yvette J. Rowe and Livingston A. White present a framework of seven factors for producing television for small markets and suggest ways in which local television producers can create successful television programmes in limited-resource environments. After exploring other shows with potential for being long-running productions, the authors discuss trends in television production as well as some possibilities and recommendations that have implications for how television shows are produced in the future.

Still on Air is an important work as it chronicles an aspect of the Jamaican television industry that has never before been given such detailed attention. The experiences are applicable to television producers working in small media markets and the authors offer insight on what is required to produce television programming that is culturally sensitive, affordable and responsive to television audiences.

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Yes, you can access Still on Air by Yvette J. Rowe,Livingston A. White in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Television. We have over one million books available in our catalogue for you to explore.