Hands-on Data Analytics for Business
eBook - ePub

Hands-on Data Analytics for Business

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Hands-on Data Analytics for Business

About this book

The knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than just by intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap.

Hands-on Data Analytics for Business is a concise all-in-one analytics textbook for business professionals and university students who want to:

  • Understand the essential theories and concepts of data analytics
  • Grasp hands-on practical statistical and analytics skills step-by-step using SPSS and Excel
  • Appreciate real-world well-known case studies in human resources, marketing and supply chain on how data analytics is applied in business.

This book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level allowing them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written in a way to help learn statistical skills in a concise way with practical real-world examples to inspire business applications. For students, this book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide on using data analytics to tackle modern complex activities for companies to gain a competitive edge.

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Table of contents

  1. Cover
  2. Endorsements
  3. Half Title
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Preface
  9. Acknowledgments
  10. Chapter 1 Introduction to Data Analytics
  11. Chapter 2 The Data Analytics Process
  12. Chapter 3 Data Analytics in Human Resources
  13. Chapter 4 Data Analytics in Marketing
  14. Chapter 5 Data Analytics in Supply Chain
  15. Chapter 6 Building Analytics Capabilities, Running Projects and Future Trends
  16. Index

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Yes, you can access Hands-on Data Analytics for Business by Monica W. M. Tang in PDF and/or ePUB format, as well as other popular books in Computer Science & Management. We have over one million books available in our catalogue for you to explore.