Governance Models in Public Service Media

Participation, Reputation, and Sustainability in the Era of Platformization

Ana María López-Cepeda, Carmen Costa-Sánchez, Marius Dragomir

• Publisher: Routledge
• Year: 2025
• eBook ISBN: 9781040622612
• Topic: Social Sciences
• Subtopic: Media & Communications Industry
• Index: Social Sciences

Governance Models in Public Service Media presents the solutions for European Public Service Media to face its new governance models in a new media landscape with new realities and challenges that affect legality, sustainability, financing, and start-up, without losing its public value and its commitment to society.

The book brings together an international team of authors and offers an in-depth view of sustainability and the role that public service media must play from governance in a media ecosystem with new challenges such as new OTT platforms, content sharing platforms, and new realities such as the metaverse or virtual reality. The volume first studies the new models in the governance bodies and analyzes whether there have been changes in recent years that affect their independence and participation mechanisms, before delving into the practice of governance in European Public Service Media (AI, metaverse, reputation, and others), and finally dealing with the concept of sustainability and financing methods of PSM.

Offering readers clear insights into different models of European PSM, so that these media survive and continue to fulfill an essential public value for society, this book will interest researchers and students in the area of media industries, media governance, politics and communication, journalism, and public administration.

Table of contents

• Cover
• Half-Title Page
• Series Page
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• List of Illustrations
• List of Contributors
• 1 Introduction: Public Service Media—A Necessary Transformation
• Part I New Governance Models by the Challenge of Independence and Participation
• 2 Public Service Media and Impartiality: Matching Political, Journalistic and Audience Expectations
• 3 Governance of Public Service Media on Populist Parties’ Views: The Cases of Spain and Sweden
• 4 Governance and Participation in Consensus and Polarized Societies
• 5 Public Television and Young Audiences: Participatory Experiences in Italy, France, and Portugal
• 6 Public Service Governance Policies for the Balance between Linear and On-Demand Radio Offerings: A Comparison between France and Italy
• Part II The Practice of Governance in Multiplatform Era
• 7 Public Service Media as a Forerunner of Immersive Technologies
• 8 Expanding Public Service Broadcasting: Leveraging AI and the Metaverse to Engage New Consumers and Transform Business
• 9 European Regional Media at the Digital Challenge: Presence, Communication, and Engagement of the Profiles of TV Channels on the Social Media
• 10 The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem
• 11 Screen Stories and National Identity: How Public Service Media Shapes Spain and the UK
• 12 Public Service Media Faced with Platformization: An Assessment of Risks and Prospects
• Part III Sustainability, Financing, and Governance
• 13 The Political Economy of News Sharing by Public Media: Five Models
• 14 Reducing the Media’s Ecological Footprint: Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance
• 15 Open Innovation: Organizational Challenge for Public Service Media in Europe
• Index