This timely and innovative book provides an in-depth and interdisciplinary exploration of sustainable tea tourism, presenting practical insights and global best practices to pave the way forward.
The volume discusses current trends and patterns in relation to supply and demand, ecological balance and environmental protection, and community involvement and strategic approaches for inclusive and integrated tea tourism. It also discusses the development of infrastructure and HR, the experience of tea tourists, promotion and marketing, technology application, innovative business models, industry partnerships, and stakeholder contributions, amongst other insights. The book is future-focused, presenting a comprehensive discussion of existing and potential future policy for sustainable tea tourism development, with an eye on global best practices through the lens of varied international case studies.
This book will be of pivotal interest to researchers, students, and practitioners with an interest in tourism, sustainable tourism, sustainability management, international business, or food studies.