Literary Translators’ Brand-Building in Contemporary Chinese-English Translation
eBook - ePub

Literary Translators’ Brand-Building in Contemporary Chinese-English Translation

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Literary Translators’ Brand-Building in Contemporary Chinese-English Translation

About this book

This book builds on emerging research into the human dimension of literary translators to illuminate how translators can construct and project their brands. Focusing on contemporary Chinese-English literary translators, it examines the evolution and impact of their brand-building within the global literary translation landscape.

Zhang deftly integrates research on branding from marketing, management, and publishing studies, and the sociology of translation to develop an innovative framework for understanding the literary translator's brand. This framework approaches brand-building on three interrelated levels: intra-field (brand input), inter-field (brand investment), and inter-cultural (brand reception) levels. It offers a novel analytical lens that complements and differs from existing tools used to examine literary translators' presence, such as visibility, translator-function, the translator's professional status, and celebrity translators. As applied to the case of three prominent figures in the field of contemporary Chinese-English literary translation, Howard Goldblatt, Nicky Harman, and Ken Liu, the approach elucidates the multifaceted role literary translators play beyond the translation process and the power of their brand names in the international literary exchanges.

The book highlights the possibilities for new research on literary translators' brand-building in other contexts and the fruitfulness of an interdisciplinary approach to literary translation more broadly. This volume will be of interest to scholars in literary translation, sociology of translation, publishing studies, and contemporary Chinese literature.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Literary Translators’ Brand-Building in Contemporary Chinese-English Translation by Wenqian Zhang in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half-Title Page
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Table of Contents
  8. List of Figures
  9. List of Tables
  10. Acknowledgements
  11. List of Abbreviations
  12. Introduction
  13. Part I Contextualisation and Theoretical Basis
  14. 1 Mapping the Field of Translating Contemporary Chinese Literature in the Anglophone World (1979–2023)
  15. 2 Brand in Marketing, Management, and Publishing Studies
  16. 3 Constructing the Literary Translator as a Brand
  17. Part II Case Studies
  18. 4 Scholar-Translator: Howard Goldblatt
  19. 5 Networker-Translator: Nicky Harman
  20. 6 Author-Translator: Ken Liu
  21. Conclusion
  22. Appendices
  23. Index