Social Media in Global Sport
eBook - ePub

Social Media in Global Sport

Strategies and Practice

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Social Media in Global Sport

Strategies and Practice

About this book

This book analyses the communication and content management strategies on social networks of major actors in world sport.

Drawing on data analytics and a wide range of qualitative and quantitative methods, the book presents case studies of iconic global sport organisations and stars, from the Olympic Games and Lionel Messi to the Superbowl and the LA Lakers, illustrating the complexity of the sporting social media ecosystem. Presenting a multi-level analysis, from the brands of individual athletes through to the use of social media by national leagues and international sport organisations, the book underscores the central importance of social media in contemporary sport business and offers key insights and questions that will shape future research in this area.

This book is fascinating reading for all students, researchers or industry professionals with an interest in sport media, sport management, sport marketing, sponsorship, fans or new media.

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Yes, you can access Social Media in Global Sport by Emilio Fernández-Peña,Andrew C. Billings in PDF and/or ePUB format, as well as other popular books in Social Sciences & Sociology. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2025
eBook ISBN
9781040453520
Topic
Social Sciences
Subtopic
Sociology
Index
Social Sciences

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. List of Figures
  8. List of Tables
  9. About the Editors
  10. List of Contributors
  11. Introduction: Positing a Rationale: On the Relationship Between Social Media and Global Sport
  12. 1 Dunking the Competition: The NBA’s Cutting-Edge Social Media
  13. 2 Global Football: FIFA and UEFA Engagement Strategies
  14. 3 Supersizing the Super Bowl: NFL Social Media Practices
  15. 4 Star Athletes: Managing Their Personal Brands
  16. 5 Chinese Football Association Super League Social Media Practices and Trends
  17. 6 Understanding the Premier League Social Strategy
  18. 7 Surfers, Not Fakers: The Los Angeles Lakers’ Social Media Team
  19. 8 The Evolution of Sports People, Team, and Fan Deviance to Online Spaces
  20. 9 Social Media Olympics: Collaboration and Cross-Pollination
  21. 10 Envisioning the Future of Social Media in Global Sport: Concepts and Findings
  22. Index