Magento 2 Beginners Guide

Gabriel Guarino

• Publisher: Packt Publishing
• Year: 2017
• ISBN:
  9781785881558
• Edition: 1
• Topic: Informatica
• Subtopic: Sistemi di gestione dei contenuti (CMS)

Discover what you need to know to build your own profitable online stores using the power of Magento 2!About This Book• Set up and manage your very first online store with a friendly and engaging approach using Magento 2• Create your own shipping rates matrix and connect to shippers such as UPS, FedEx, and USPS• Create reports to track store sales, customer activity, and statisticsWho This Book Is ForHave you been trying to create a website without luck using different platforms, but have never tried Magento before? Then this book is for you. Familiarity with programming and Magento 1 will help, but is not a prerequisite.What You Will Learn• Build your first web store in Magento 2• Migrate your development environment to a live store• Configure your Magento 2 web store the right way, so that your taxes are handled properly• Create pages with arbitrary content• Create and manage customer contacts and accounts• Protect Magento instance admin from unexpected intrusions• Set up newsletter and transactional emails so that communication from your website corresponds to the website's look and feel• Make the store look good in terms of PCI complianceIn DetailDo you have a good product to sell but need your start-up to sell it to your potential customers the right way? Were you unhappy with what Magento 1 had to offer and are looking forward to trying out what Magento 2 provides? If either of these questions ring a bell, then this book is for you! You'll start by getting a general understanding of what Magento is, why and how you should use it, and whether it is possible and feasible to migrate from an old web store to Magento 2.We'll introduce you to the main e-commerce concepts and basic features and let you play with them, so you can get a taste of how catalog and content management works. Following on from that, we'll show you how to tune your store up. You will learn how to get web store offers up and running, how to offer various discounts in the catalog, how to let the customers reduce the total price in the shopping cart by combining different products, and how to generate coupon codes that customers can use. Finally, we'll get serious and turn your plaything into a real web store, teaching you how to run it for real.Style and approachThis book is a step-by-step guide to creating your first online store from scratch using Magento 2.

Magento 2 Beginners Guide

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Magento 2 Beginners Guide

Copyright © 2017 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: March 2017

Production reference: 1060317

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham

B3 2PB, UK.

ISBN 978-1-78588-076-6

www.packtpub.com

Credits

Author Gabriel Guarino	Copy Editor Muktikant Garimella
Reviewer Eugene Ivashin	Project Coordinator Sheejal Shah
Commissioning Editor Ashwin Nair	Proofreader Safis Editing
Acquisition Editor Larissa Pinto	Indexer Mariammal Chettiyar
Content Development Editor Nikhil Borkar	Graphics Abhinash Sahu
Technical Editor Jijo Maliyekal	Production Coordinator Shantanu Zagade

About the Author

Gabriel Guarino has been working with Magento since 2009.

As a Magento specialist he has achieved all the Magento certifications. He is an active member of the community and has been recognized as a Magento Master for 2017.

He is the Chief Operating Officer of Wagento, a full-service Magento Solution Partner with offices in USA, Mexico, Bolivia, India, and Argentina.

He is also a moderator in Magento forums, and he is a frequent speaker at Magento events.

About the Reviewer

Eugene Ivashin is a professional Ukrainian web developer who currently lives and works in Sweden.

He graduated at Dnepr State Academy of Building and Architecture in Dnepropetrovsk, Ukraine, and got a Building Industry Automation Engineer diploma with a distinction in 1997. Programming became his hobby and future profession since then.

Eugene walked a long path in application and web development. Finally, for 4 years, Eugene worked as a software engineer, developer’s trainer, and training manager at Varien (later rebranded as Magento Inc. and acquired by eBay). Currently, he works as a principal backend developer at Vaimo Sweden, Enterprise Magento Solutions Partner.

Eugene is involved in active development of Magento-based solutions for Vaimo’s clients since 2015. He got certified as a Magento Developer Plus in September 2016.

Eugene reviewed other books at Packt Publishing:

• Magento Beginners Guide
• Magento Site Performance Optimization

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