- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
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Information
Table of contents
- List of figures and tables
- About the author
- Introduction: How will this book transform your digital marketing strategy?
- 01 The foundations of digital marketing
- PART ONE Knowing your business objectives and your customer
- 02 Understanding the digital ecosystem
- 03 Integrating digital into wider organization strategy
- 04 Understanding the evolving digital consumer
- 05 Barriers, considerations and data protection in digital marketing strategy
- PART TWO Integrating digital change into your wider organization
- 06 Enabling technologies for online marketing and digital transformation
- 07 Planning your digital marketing strategy – objectives, teams and budgeting
- PART THREE Using channel strategy to reach your customers
- 08 SEO strategy and organic techniques
- 09 Building and optimizing a winning paid search strategy
- 10 Display and social media advertising
- 11 Tailoring your social media strategy
- 12 Marketing automation, messaging and email marketing – the unsung heroes
- 13 Affiliate schemes and partnerships to deliver highly targeted leads
- 14 Lead generation that delivers results
- 15 Content strategy – a key pillar of success
- 16 Personalizing the customer journey and digital experience
- PART FOUR Conversion, retention and measurement
- 17 Effective Experience Design (XD)
- 18 Optimizing your e-commerce platform
- 19 Managing loyalty, CRM and data
- 20 Measuring success through data analytics and reporting
- PART FIVE Tailoring your final digital marketing strategy
- 21 Providing a smooth online service and customer experience
- 22 Putting together your digital marketing strategy
- Index