Integrated Business To Business Marketing
eBook - ePub

Integrated Business To Business Marketing

The Complete Blueprint

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Integrated Business To Business Marketing

The Complete Blueprint

About this book

In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

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Yes, you can access Integrated Business To Business Marketing by Philip Allott in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Books
Year
2022
eBook ISBN
9781789047806
Topic
Business
Subtopic
Business Development
Index
Business

Table of contents

  1. Introduction
  2. Chapter 1 Half of my marketing budget is wasted
  3. Chapter 2 Initial campaign planning and why many campaigns fail
  4. Chapter 3 Understanding B2B data, sloppy data kills sales
  5. Chapter 4 Making B2B data generate new sales
  6. Chapter 5 Digital Marketing: why, how and to who – why targeting your campaign to specific audiences is so important
  7. Chapter 6 Producing digital marketing material that engages with the reader
  8. Chapter 7 Websites, understanding different builders, using WordPress, communicating with your target audience and using plugins
  9. Chapter 8 SEO: why it is better to optimise for nine keywords rather than 90
  10. Chapter 9 Measuring and re-evaluating the performance of your website
  11. Chapter 10 Understanding Google and how to keep on message with this dominant search engine
  12. Chapter 11 Taking the biscuit: the use of cookies and how to turn website visitors and those who engage on other platforms into sales leads
  13. Chapter 12 Mastering PR can generate rich dividends
  14. Chapter 13 Writing for the media, how to make a great PR story
  15. Chapter 14 How to manage a PR media database and editors to get good publicity
  16. Chapter 15 Photographs: a good image is worth a thousand words
  17. Chapter 16 Film it - the value of digital footage and how YouTube can add value
  18. Chapter 17 Social media, the importance of using relevant B2B platforms and how to automate it
  19. Chapter 18 Digital advertising, why it often fails and how it can work
  20. Chapter 19 When and how to advertise, understanding traditional print and digital magazine campaigns
  21. Chapter 20 Permission marketing: what it is and how it can work for your business
  22. Chapter 21 Branding, why spending a lot on B2B won’t give you a return on investment
  23. Chapter 22 Telemarketing: doing it cost effectively even if you don’t want to make the calls
  24. Chapter 23 Trade Shows and how to avoid pouring money down the drain
  25. Chapter 24 Research, doing your homework, where to find marketing information
  26. Chapter 25 ROI: what is your return on investment? How to monitor the campaign
  27. Chapter 26 Professional budgeting, keeping it simple and effective
  28. Chapter 27 When things go wrong, how to get your marketing back on track
  29. Chapter 28 Making a start: how to get the campaign off to a flying start
  30. Chapter 29 Motivation is the key to successfully implementing integrated marketing
  31. About this Book
  32. About the Author
  33. From the Author
  34. Supplier appendices