This new monograph presents a strategy concept for the development of the tourism and trade show industries in the Russian Far East, with due regard for the interests of all participants in the strategy process. The volume highlights the search for an effective strategic development strategy as one of the priorities of the socioeconomic development of the Far Eastern Federal District (FEFD), taking a scientific and economic approach that considers industry specifics.
To substantiate the strategic priorities of tourism development, the authors use applied methodology for assessing the tourist potential, employing an OTSW (opportunities-threats-strengths-weaknesses) analysis and methods for classifying and grouping regions. This study is aimed at solving a fundamental scientific problem: determining the strategies of priorities for spatial development of a macroregion in a broad direction, aimed at diversifying the economic structure of a region, using the Russian Far East as an example. Considerable attention in the study is paid to revealing the potential of foreign trade show industries as an effective organizational form of export support and the formation of strong brands awareness abroad.
The uniqueness and practical significance of the monograph lies in the fact that it formulates the theoretical and methodological foundations of strategizing the tourism industry and trade show industries based on the universal theory of strategy and the methodology of strategizing by Vladimir L. Kvint, foreign member of the Russian Academy of Sciences, but taking into account the industry specifics of the strategizing object. The work also presents a comprehensive analysis of the resource (natural and recreational, infrastructural, institutional, personnel, information) support for the development of tourism on the Russian Far East.
Devoted to strategic analysis of the economic and tourist potential of the microregion, this volume deeply analyzes global, national, regional, and industry trends, which allows us to determine the possibilities for further progressive development of the strategizing object.
Key features:
Discusses in detail the theory and methodology of tourism strategizing
Presents a comprehensive study of the tourism and trade show industries at the state level (Russian Federation) and at the level of separate macroregion (Russian Far East)
Explains the authors' methodology and econometric calculations of tourism potential of the region
Analyzes the tourism market along with portraits of tourists of the target markets