eBook - ePub

The Transsion Approach

Name: The Transsion Approach
ISBN: 9780252048487

Translating Chinese Mobile Technology in Africa

Miao Lu,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Transsion Approach

Translating Chinese Mobile Technology in Africa

Miao Lu,

About this book

How do we explain China's tech rise in Africa? As Africa's top phone seller, the Shenzhen-based company Transsion has profoundly shaped the continent's digital transformation by providing affordable yet feature-rich mobile phones for the economically disadvantaged. Miao Lu draws on rich fieldwork in China and Ghana to delve into the company's operations and growing influence. Critiquing technology transfer, Lu focuses on design, marketing, and repair to illustrate the multi-layered technology translations between China and Ghana. Borrowing the metaphor of deep ploughing, Lu examines the rural-centric and lower-class–oriented approach of translating mobile technology. Transsion challenges the cultural imagination of big tech. But the company is also evolving into a regional power that's adept at marginalizing small players and increasing local dependence. Lu's analysis explores the complexity that Shenzhen can act as Silicon Valley's "South" and Africa's "North" simultaneously. The middle space created by Transsion bridges globalization from above and below, which opens the door to new possibilities and inequalities.

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Yes, you can access The Transsion Approach by Miao Lu in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.