eBook - PDF

The Semiotics of Banknotes and Coins

Name: The Semiotics of Banknotes and Coins
ISBN: 9781350451377

Reading Contemporary Currency Design

Sebastián Moreno Barreneche,

289 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Semiotics of Banknotes and Coins

Reading Contemporary Currency Design

Sebastián Moreno Barreneche,

About this book

This book uses semiotics to study the design of a selection of banknotes and coins currently circulating in the American and European continents.
Its purpose is to argue how the iconography used to decorate them draws on pre-existing social discourses and meaning.

Moreover, it aims to show how currency design is an enunciative praxis and hence, an activity shaped by cultural conventions that can be approached as a specific discursive genre.

In a nutshell, the book demonstrates how, beyond their economic function, banknotes and coins serve as the material support for a visual type of cultural semiosis linked to the nation and the state. The units of any currency system can be approached as visual texts expressing contents linked with specific social discourses and ideas. Since these texts are created and regulated by the state, they convey meanings that relate to discourses about statehood and, with it, the nation.

Informed by analyses of the United States dollar, the Canadian dollar, the British pound sterling, the Swiss franc, the Brazilian real, the Uruguayan peso, the Argentinean peso and the euro, the book highlights the relevance of studying currency design in the scholarly efforts to understand the discursive construction of states and nations.

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Yes, you can access The Semiotics of Banknotes and Coins by Sebastián Moreno Barreneche in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.