People-First Internal Communication
Improving Engagement and Retention in the Workforce
- English
- ePUB (mobile friendly)
- Available on iOS & Android
People-First Internal Communication
Improving Engagement and Retention in the Workforce
About this book
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.
Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.
You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value
Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.
Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change
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Information
Table of contents
- Dedications
- List of figures and tables
- About the authors
- Foreword by Jennifer Sproul
- Acknowledgements
- 01 It’s time to reclaim our roots
- 02 What is People-First Internal Communication and why do we need it?
- 03 The science of internal communication
- 04 Reimagining your role for the people-first future of IC
- 05 Introducing the People-First Internal Communication framework
- 06 Scoping strategy with a people-first lens
- 07 Tools for scoping and mapping the internal communication experience
- 08 The opportunity space: putting people first
- 09 Designing IC solutions that work
- 10 Empathy in action: planning and delivering People-First Internal Communication
- 11 Measuring what matters
- 12 This is our moment
- Index