Crisis Management And Response. Developing Strategies For Managing Crises And Maintaining Stakeholder Confidence

A Case Study Of Guaranty Trust Bank And The “Japa” Brain Drain Phenomenon

Clinton-Peters Ogomezie

• Publisher: GRIN Verlag
• Year: 2025
• eBook ISBN: 9783389164877
• Edition: 1
• Topic: Business
• Subtopic: Management
• Index: Business

Case Study from the year 2025 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The possibility of crisis in an organisation cannot be ruled out, as crisis is a part of organisation's existence. However, an organisation's ability to manage crisis when they occur will go a long way to determine whether the organisation will continue to exist, maintain its reputation, as well as stakeholder trust. This paper examines crisis management and response strategies with regards to brain drain (also known as "Japa" phenomenon) in Guaranty Trust Bank (GTBank). GTBank is one of Nigeria's foremost banks in Nigeria, with several branches across Africa and beyond known for its innovation and application of technology to provide top notch banking services. This research employs the Situational Crisis Communication Theory (SCCT) as well as the Stakeholder Theory to explore how GTBank was able to handle the crisis caused by the mass exit of its highly skilled workforce. The research utilized the qualitative method, sourcing secondary data from literature, company reports as well as other credible media sources to evaluate GTBank's strategies for mitigating reputational damage and maintaining stakeholder confidence. From the findings, it was revealed that GTBank utilized stakeholder engagement, effective crisis communication, and adaptive HR policies. The study concludes that by integrating strategic employee engagement, transparent communication, and stakeholder management.