Technology Development and Commercialization

Concepts, Tools and Best Practices

Craig S. Galbraith, Alex F. DeNoble

• Publisher: De Gruyter
• Year: 2026
• eBook ISBN: 9783111685564
• Topic: Negocios y empresa
• Subtopic: Desarrollo empresarial

Taking an idea to the marketplace is one of the most fundamental concepts in any economy. New ideas, innovations, and technologies fuel the advancement of societies, create wealth for populations, and motivate further entrepreneurial activity. Yet, research shows that only a small fraction of innovations ever result in successful market launches.

Technology Development and Commercialization is designed to help readers understand how to bring valuable technologies to market, quickly, effectively, and with greater impact. The book offers a broad framework for navigating this challenge by addressing the many management issues that shape the path from lab discovery to end-user adoption. It explains how commercialization strategies vary depending on an organization's goals, the stage of development of the technology, and the specific dynamics of different industries.

The book also introduces practical tools and methods commonly used in the field. It explores emerging trends, including the increasing role of artificial intelligence in supporting aspects of the commercialization process. In preparing this volume, the authors interviewed over 30 leading professionals. These included technology transfer officers, entrepreneurs, investors, and corporate innovators. Their insights helped to enrich the book with strong real-world perspectives. The book also includes mini-cases that highlight the challenges, pivots, and decisions that shape successful commercialization efforts.

Designed to serve students, entrepreneurs, and professionals alike, this book delivers both foundational knowledge and actionable guidance. It will be a valuable resource for technology developers and evaluators, commercialization managers, technology transfer officers, investors, and innovation-focused government agencies.

Table of contents

• Title Page
• Copyright
• Contents
• Frontmatter
• Contents
• Introduction
• Chapter 1 Stages of Technology Development
• Chapter 2 The Driving Forces of Technology Markets: The Three Technology “Curves”
• Chapter 3 Key Industry Stages and Dominant Product Designs
• Chapter 4 Finding Opportunity and Need to Pivot
• Chapter 5 Intellectual Property: Why Is It Important?
• Chapter 6 Developing an Intellectual Property Strategy
• Chapter 7 Performing a Commercialization Study
• Chapter 8 Voice of the Customer (VoC) Analysis
• Chapter 9 Phased-Review and R&D Portfolio Management
• Chapter 10 Pro Forma Development
• Chapter 11 Valuation of Early-Stage Technologies
• Chapter 12 Managing Technology Projects: Planning Tools and Risk Management
• Chapter 13 Communicating Technology: Approaching the Market
• Chapter 14 Commercialization Success Scales and Prediction Scoring Systems
• Chapter 15 Managing Technology: Organizational Readiness Models
• Chapter 16 Managing Technology: Lean Approaches, Design Thinking, and System Failures
• Chapter 17 Technology Strategies
• Technical Appendix: Technology Forecasting
• Endnotes
• Index