Neurogiving
eBook - ePub

Neurogiving

The Science of Donor Decision-Making

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Neurogiving

The Science of Donor Decision-Making

About this book

A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making

In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating.

Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment.

Readers will also find:

  • Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts
  • Accessible descriptions of the reasons people give and why they might give repeatedly
  • The potential role for artificial intelligence and machine learning in donor engagement and personalization

Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, Neurogiving is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.

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Yes, you can access Neurogiving by Cherian Koshy in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2025
Print ISBN
9781394370450
eBook ISBN
9781394370467
Edition
1
Topic
Business
Subtopic
Nonprofit Organizations & Charities
Index
Business

Table of contents

  1. Cover
  2. Table of Contents
  3. Praise for Neurogiving
  4. Title Page
  5. Copyright
  6. Dedication
  7. Introduction
  8. Chapter 1: Foundations of Neurogiving
  9. Chapter 2: The Psychology of Donor Decision-Making
  10. Chapter 3: The Science of Storytelling and Emotional Engagement
  11. Chapter 4: Identity, Trust, and Long-Term Giving
  12. Chapter 5: Time Versus Money: The Neuroscience of Different Forms of Giving
  13. Chapter 6: Crisis and Emergency Fundraising Neuroscience
  14. Chapter 7: Neuroscience and Behavior in Digital Fundraising
  15. Chapter 8: Ethical Issues in Neurogiving
  16. Chapter 9: The Future of Neurogiving: Designing for Adaptive Attention, Mediated Trust, and Message Resonance
  17. References
  18. Acknowledgments
  19. About the Author
  20. Index
  21. End User License Agreement