The Dynamic Strategist

The Mackenzie-Bauer Framework for Transformational Business Development

Colin Mackenzie, Alexander Bauer

• Publisher: Sunlabs Corporation
• Year: 2025
• eBook ISBN: 9781068172434
• Topic: Business
• Subtopic: Business General
• Index: Business

"There are many useful models and tools in sales and marketing but very few integrative frameworks that put these tools into a single strategic approach. This book provides such a framework, and it will fill a gap", Said Neil Rackham (SPIN selling) - I wish I had read this book' -Gerald Ratner Master Strategy, Don't Just Map It. For leaders and students alike, the old models of strategic planning are falling short. True advantage comes not from a static five-year plan, but from a dynamic and thoughtful process that turns analysis into action. This book introduces the transformative Mackenzie-Bauer Framework, a disciplined approach that teaches you how to intelligently use classic tools like PESTLE, Porter's Five Forces, and the Ansoff Matrix. We don't just describe these models; we take a critical look at them. We show you exactly Where they fall short in today's environment and how to update and synthesise them to create one powerful, integrated diagnosis of your current challenges and opportunities. Within these pages, you will learn to: Critically update and apply traditional strategic tools to today's landscape, reflecting modern imperatives like sustainability and the influence of government. Employ the Mackenzie-Bauer Framework to move from diagnosis to decisive, transformational strategy. Build a dynamic organisation where strategy is a continuous process of learning and adaptation, not a periodic event. This is your guide to moving beyond theory. It is about creating a living strategy that wins.

Table of contents

• OLE_LINK1
• OLE_LINK2
• OLE_LINK4