- 258 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
"The 4 Ps in Marketing-Mix" are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°• Product policy (product marketing, performance mix and program design),°°°°• Pricing policy (countervalue mix and effective pricing),°°°°• Promotion policy (classical advertising, online media mix and non-classical advertising),°°°°• Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective, the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration ("BWL") with a focus on marketing. In particular, it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with, as well as for marketing managers with an international background and/or English as their working language.
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Information
Table of contents
- Table of contents
- List of figures
- Prolog | Marketing development and marketing instruments
- A. Product policy
- B. Price policy
- C. Promotion policy
- D. Place policy
- English language literature sources for further study
- German language literature sources for further study
- Index
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Yes, you can access The 4Ps in Marketing-Mix by Werner Pepels in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.