In Critical Approaches to Transmedia Storytelling in K-Pop, contributors present a variety of compelling case studies to argue that K-pop has evolved beyond a musical genre into a global cultural phenomenon with a growing influence on contemporary media practices, highlighting its transmedia ecosystem in which complex narratives unfold and engage audiences across formats and platforms.
An impressive roster of contributors assembled by editor Nicholas E. Miller explore how different artists and companies within the industry have constructed expansive storyworlds through a variety of media to draw fans into participatory, interpretive engagement. These analyses cohere to demonstrate how the narrative universes of K-pop have transformed cultural boundaries, industry economics, and global fan culture by strategically employing non-traditional elements and technologies that establish collaborative meaning-making and emotional investment as the basis of compelling fan experiences. As a result, this volume positions K-pop's transmedial approach as not merely a marketing strategy, but as a sophisticated artistic framework which redefines the relationship between music, narrative, and performance in the digital age.

- 281 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Critical Approaches to Transmedia Storytelling in K-Pop
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- Introduction: Nicholas E. Miller
- Part I: Allusive Storytelling and Transtextual Strategies
- Chapter 1: Generative Unruliness: World-Becoming and the Transmedia Logic of K-Pop in the Billlieverse
- Chapter 2: Recursive Transmedia and the Eternal Return in BTSâs Bangtan Universe
- Chapter 3: The Role of the (Un)Knowing Audience in Transmedia Storytelling: Why Seventeenâs âSon Ogongâ Should Not Be Called âSuperâ but âMonkey Kingâ in English
- Chapter 4: Something Borrowed: Classical Music Excerpts as Intertextual Interventions in K-Pop Restaging
- Part II: Semiotic Ecosystems and Narrative Multiplicity
- Chapter 5: Cracks in the Universal: Local Media Practices and the Limits of Transmedia Universality in K-Pop
- Chapter 6: Transmedia Storytelling and the Artwork Dispersed: Reviewing the Semiotic Constitution of NCT 127âs Cherry Bomb
- Chapter 7: Breaking the Linear Timeline: ATEEZâs Möbius Strip Storytelling Across Media and Meaning
- Chapter 8: Authenticity as Storytelling: Self-Production and the Transmedia Storyworld of Stray Kids
- Part III: Digital Architectures and Participatory Design
- Chapter 9: âNext Levelâ: aespaâs Storyworld and Cultural Significance
- Chapter 10: SYNK Dive into âKWANGYAâ: Transmedia Storytelling and Emerging Technologies in K-Pop
- Chapter 11: (My) BTS Universe Story: Sanctioned and Unsanctioned Transmedia Immersion in BTS Universe Story
- Index
- About the Editors and Contributors
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Yes, you can access Critical Approaches to Transmedia Storytelling in K-Pop by Nicholas E. Miller in PDF and/or ePUB format, as well as other popular books in Social Sciences & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.