Critical Approaches to Transmedia Storytelling in K-Pop
eBook - PDF

Critical Approaches to Transmedia Storytelling in K-Pop

  1. 281 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Critical Approaches to Transmedia Storytelling in K-Pop

About this book

In Critical Approaches to Transmedia Storytelling in K-Pop, contributors present a variety of compelling case studies to argue that K-pop has evolved beyond a musical genre into a global cultural phenomenon with a growing influence on contemporary media practices, highlighting its transmedia ecosystem in which complex narratives unfold and engage audiences across formats and platforms.

An impressive roster of contributors assembled by editor Nicholas E. Miller explore how different artists and companies within the industry have constructed expansive storyworlds through a variety of media to draw fans into participatory, interpretive engagement. These analyses cohere to demonstrate how the narrative universes of K-pop have transformed cultural boundaries, industry economics, and global fan culture by strategically employing non-traditional elements and technologies that establish collaborative meaning-making and emotional investment as the basis of compelling fan experiences. As a result, this volume positions K-pop's transmedial approach as not merely a marketing strategy, but as a sophisticated artistic framework which redefines the relationship between music, narrative, and performance in the digital age.

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Information

Year
2026
Edition
1
eBook ISBN
9798216265481

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Acknowledgments
  7. Introduction: Nicholas E. Miller
  8. Part I: Allusive Storytelling and Transtextual Strategies
  9. Chapter 1: Generative Unruliness: World-Becoming and the Transmedia Logic of K-Pop in the Billlieverse
  10. Chapter 2: Recursive Transmedia and the Eternal Return in BTS’s Bangtan Universe
  11. Chapter 3: The Role of the (Un)Knowing Audience in Transmedia Storytelling: Why Seventeen’s “Son Ogong” Should Not Be Called “Super” but “Monkey King” in English
  12. Chapter 4: Something Borrowed: Classical Music Excerpts as Intertextual Interventions in K-Pop Restaging
  13. Part II: Semiotic Ecosystems and Narrative Multiplicity
  14. Chapter 5: Cracks in the Universal: Local Media Practices and the Limits of Transmedia Universality in K-Pop
  15. Chapter 6: Transmedia Storytelling and the Artwork Dispersed: Reviewing the Semiotic Constitution of NCT 127’s Cherry Bomb
  16. Chapter 7: Breaking the Linear Timeline: ATEEZ’s Möbius Strip Storytelling Across Media and Meaning
  17. Chapter 8: Authenticity as Storytelling: Self-Production and the Transmedia Storyworld of Stray Kids
  18. Part III: Digital Architectures and Participatory Design
  19. Chapter 9: “Next Level”: aespa’s Storyworld and Cultural Significance
  20. Chapter 10: SYNK Dive into “KWANGYA”: Transmedia Storytelling and Emerging Technologies in K-Pop
  21. Chapter 11: (My) BTS Universe Story: Sanctioned and Unsanctioned Transmedia Immersion in BTS Universe Story
  22. Index
  23. About the Editors and Contributors

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