Combining research methods from business and global history, Donzé and Wubs equip readers with a vital and expansive new analysis of the development of the global fashion industry from the mid-19th century to today.
Ranging across Europe, the Americas and Asia over two centuries, Donzé and Wubs bring the work of manufacturers and designers together with trade associations, fashion forecasters and retailers to investigate the transformations of this truly global business - 'capitalism's favorite child' (Werner Sombart). New data and sources reveal unexpected threads and detail within even such well-trodden narratives as Chanel under the occupation, the Nylon revolution, and the retail strategy of United Colours of Benetton.
What impact do the hidden histories of fabric trades such as cotton, wool and silk have on how we dress today? What continues to divide 'high' and 'low' fashion when low-cost production countries transition into high-income economies? How do technological changes from 'fast fashion' to e-commerce trace back to the industry's beginnings – and what can students, scholars, and industry leaders learn from this history about what the future might hold?
Featuring new work on unstudied areas from Swiss silk companies in East Asia to the influence of finance on modern fashion, this is the most global, long-term, and interconnected history of the industry to date.

eBook - ePub
Capitalism’s Favorite Child
Global Fashion Business since 1850
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Contents
- List of figures
- List of tables
- List of boxes
- Acknowledgements
- Introduction
- 1 The emergence of the modern fashion business
- 2 The rise of haute couture or high-end fashion
- 3 Fashion for the masses
- 4 West meets East and the Rest
- 5 American fashion
- 6 Fashion, fascism, and the Second World War
- 7 Postwar fashion systems
- 8 Global fashion: Outsourcing and the end of the production paradigm
- 9 Fashion conglomerates and fast fashion
- 10 Sports to fashion
- 11 Digital fashion and global production networks
- Conclusion
- Notes
- References
- Index
- Copyright
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Yes, you can access Capitalism’s Favorite Child by Pierre-Yves Donzé,Ben Wubs in PDF and/or ePUB format, as well as other popular books in Business & Fashion & Textile Industry. We have over 1.5 million books available in our catalogue for you to explore.