1. In the Crosshairs
Plaintiffsâ lawyers are in the reformersâ crosshairs. As we will see, they are in the crosshairs because they are an easy target and wonderfully useful for symbolic purposes in the furtherance of tort reform and other political efforts. Republican strategist Frank Luntz advised conservative activists in the 1990s that they should be âmaking fun of the trial lawyers. . . . Make fun of them mercilessly. . . . They are truly one group in American society that you can attack with near impunity.â1
More importantly, they are in the crosshairs because of the roles they play in the civil justice system and what happens when they play those roles well. They are the systemâs gatekeepers and provide meaningful access to the rights and remedies the law provides. Through the cases they handle, they also help shape what the law is and what those rights will be. In other words, in talking about their roles we are talking about politicsâpolitics in the sense of who gets what, when, and how. And tort reform, as political scientist Thomas Burke tells us, is all about distributional politics.2 Indeed, well-known critics of plaintiffsâ lawyers like Lester Brickman and Walter Olsonâboth with ties to the strongly free market, individual responsibility, and pro-reform Manhattan Instituteâattack plaintiffsâ lawyers precisely because they can affect who gets what, when, and how through the cases they bring.3
In the chapterâs first two sections, we address those reasons for plaintiffsâ lawyers being in the reformersâ crosshairs. Building on these two sections, the third places the discussion in the larger context of tort reform as a national political movement, one with goals much broader than the attainment of formal legislative changes dealing with tort cases. As the mission statement of the American Tort Reform Association (ATRA) we quoted in the Preface states, âATRAâs goal is not just to pass laws. We work to change the way people think about personal responsibility and civil litigation.â4 This is important because plaintiffsâ lawyers are best understood in the context of the environment in which they work. The practice of plaintiffsâ law has always been a precarious business that is sensitive to both changes in the laws on the books and changes in the broader environment in which lawyers work. The tort reform movement, as ATRAâs goals reflect, wants to reshape that environment.
We conclude this chapter with a short illustration drawing on Luntzâs advice that nicely ties together the main points of each of the three sections. Our discussion in this chapter will touch upon the Texas experience, but a more detailed examination of the Texas context is the task of the following chapter.
the all-too-usual view
Calibrating the Crosshairs
Targeting lawyers for political purposes is an obvious strategy with an easy payoff. Lawyers generally are viewedâat bestâwith skepticism. Frank Luntz takes this characterization to the extreme, asserting that âfew classes of Americans are more reviled by the general public than attorneys.â5 Opinion surveys appear to bear this out. Since the mid-1970s, the Gallup polling organization has asked people how they would rate the honesty and ethical standards of individuals working in a variety of fields. In twenty-six of these polls conducted from 1976 through 2010, no more than 27 percent of the respondents rated the honesty and ethical standards of lawyers as high or very high. By way of contrast, only once, in 1994, did fewer than 50 percent of the respondents not rate medical doctorsâ standards as high or very high (47 percent). Starting in 2000, at least 60 percent of the respondents rated doctors as high or very high.6
If lawyers generally are viewed with skepticism, plaintiffsâ lawyers are viewed with derision, if not worse. For instance, an ATRA press release of February 27, 2003, announcing the results of the associationâs then just-completed public opinion survey, quoted ATRAâs president Sherman Joyce: âThere is clearly broad support for tort reform as a means to rein in greedy personal injury lawyers that are manipulating our legal system for personal financial gain at the expense of the average consumer.â Among the specific findings noted were: âPersonal injury lawyers are widely disliked (55% unfavorable vs. 17% favorable) . . . 80% of the electorate agrees that personal injury lawyers take too much of the money they win on behalf of their clients . . . [and] 61% of Americans feel that lawsuits against doctors result in personal injury lawyers getting rich.â7 The theme continued with the key findings in a 2012 ATRA survey, which included the following assertion: âThere is widespread identification across demographic groups of personal injury lawyers as the source of problems with the system.â8 Tort reform groups across the country, including Texans for Lawsuit Reform, touted the findings of both of these surveys.9
Given ATRAâs aggressive political stance in favor of tort reform, its poll results should be viewed with a bit of skepticismâat the very least. However, the results of other polls sponsored by groups not in the pro-reform camp are similar. Three polls conducted in the 2000sâtwo for Democracy Corp. (2005 and 2007) and one for Justice at Stake (2001) provide excellent examples. All used the same question with a 100-point temperature scale to ask people about their view of trial lawyers. A temperature rating of 100 degrees is the warmest, most positive evaluation a respondent could give, and 0 degrees is the coldest, most negative evaluation. The results with regard to trial lawyers are quite chilly. Among the three polls, at the highest only 31 percent of respondents in the 2001 Justice at Stake poll rates trial lawyers at least somewhat warmly at 51 degrees or higher.10
As if illustrating these survey results, an experienced San Antonio lawyer we interviewed told us about his perception of a change in jury behavior in the face of the tort reformersâ public relations campaigns. He said, âWe start with the jury box and we start with the suspicion, and itâs hard to get a good verdict for a deserving victim. So very, very hard . . . [In the past] we felt a warmth in the jury box, whereas now we feel like itâs a refrigerator.â
Mass culture often reinforces and reflects the negative portrayal of plaintiffsâ lawyers. One need only look to the novels of John Grisham, which have over the years become a running commentary on the failings of plaintiffsâ lawyers and the legal profession in general. The fictitious Chicago plaintiffsâ firm of Finley & Figg is described in the opening of one of Grishamâs recent best-selling novels, The Litigators, as follows: âFinley & Figgâs scam was hustling injury cases, a daily grind that required little skill or creativity. . . . Two doors away was the intersection of Preston, Beech, and Thirty-Eighth, a chaotic convergence of asphalt and traffic that guaranteed at least one good car wreck a week, and often more.â11 To further flesh out the character of the firmâs two partners, Grisham leaves little doubt as to their legal acumen, telling the reader that each âtook the bar exam three times.â12
Of course, there is also the ubiquitous lawyer advertising on television, billboards, city buses, and almost anywhere else that advertising space is sold, along with direct-mail solicitation and the Internet. That too can reinforce the negative view of plaintiffsâ lawyers. In Texas, perhaps the most prolific, long-term television advertiser is Houstonâs Jim âThe Hammerâ Adler. He also has a heavy presence on the Internet, including Facebook, Twitter, and YouTube.13 In a 2009 Texas Monthly interview, Adler explained his trademar...