CHAPTER ONE
Children First
Maternal Ideology in the War on Obesity
Maternal ideology . . . comes to function as a regulatory norm that authorizes the disciplining of womenâs lives and bodies that results in the subordination of womenâs interests to those of children in ways that often jeopardize the well-being of both.
âKaren Zivi, âContesting Motherhood in the Age of AIDSâ1
Most women who become pregnant have fears and worries. What vitamins should I take? What about that glass of wine I had before I knew I was pregnant? Is it okay to eat shellfish? Will my child be fat because I am? Similar to admonitions against drinking, smoking, and consuming certain foods while pregnant, concerns about childhood obesity have now brought new pressures, recommendations, and warnings for women. In her advice manual, The Everything Parentsâ Guide to the Overweight Child, Paula Ford-Martin advises women to breast-feed in order to minimize the possibility of obesity.2 Recently, cesareans have become suspect, with doctors warning that delivering a child by C-section may significantly increase the risk of childhood obesity.3 In another parenting advice manual, Understanding Childhood Obesity, J. Clinton Smith cautions women to maintain a careful watch of calorie intake while pregnant because consuming too many calories is likely to lead to having an obese child.4 Of course, we now know that breast-feeding has many advantages for children, and for many years, doctors have been advising women against gaining too much weight during pregnancy because of the potential for complications during delivery. There has also been a movement back toward vaginal births whenever possible, as people have become wary of too many interventions during pregnancy. Yet, in recent years, the mounting cautions about maternal body weight and what is now referred to as âfetal overnutrition,â5 in particular, signal a turning point in the discussion about childhood obesity: increasingly, womenâs bodies are seen as receptacles for pregnancies, and mothers as the foot soldiers in the battle of the bulge.
The concern over the childhood obesity epidemic continues to produce fast-moving, dynamic discussions and sometimes recommendations and policies that may not be based on evidence that they foster well-being. Some of these discussions and policies are now leading to what many may consider the ultimate âtreatmentâ for childhood obesity by seeking to prevent pregnancies that even have the potential to produce fat children. This particular set of strategies for preventing childhood obesity necessarily undermines womenâs reproductive rights, routinely represents certain women as bad mothers, and calls forth visions of the eugenics movement because the conversation seems to suggest that some people are worthy of reproducing (or being reproduced) but others are not. Though seeking to prevent fat children by preventing fat women from reproducing certainly affects fat women more immediately, the conversations occurring and policies being put in place potentially affect all womenâregardless of their body size and regardless of whether they intend to have children.
MATERNAL IDEOLOGY AND MOTHER BLAMING
Arguably, women are subjected to a set of standards pertaining to their mothering practices that constitute a type of ideology. In her work on women and motherhood during the AIDS epidemic, Karen Zivi argues that the meaning of motherhood was renegotiated by the presence of AIDS, which she says shaped a kind of âmaternal ideologyâ against which womenâs mothering practices were judged. She writes, âMaternal ideology [was], in other words, used to judge women, to determine if they [were] engaging in acceptable mothering practices, and to decide whether the regulation of their lives and the circumscription of their rights [was] warranted.â6 In this particular maternal ideology, motherhood became âinextricable from public health and rights arguments,â at least in part due to the idea that a public health crisis involving children was afoot.7 Women who were HIV-positive were almost automatically slotted as âbadâ mothers according to this maternal ideology, an ideology that suggested no logical woman could possibly want to have a child because of the risk of passing on the virus. Women with HIV who wanted to have a child or who actually had a child became caricatured as uncaring and reckless rather than represented as complex, rational decision makers who had the ability and also the right to make choices regarding their bodies and reproduction. In short, as Zivi shows, the framework of maternal ideology distilled HIV-positive women down into âconduits of contagionâ and suggested they âhad an allegedly deficient âmoral universeâ that compromised their ability to be good mothers.â8
Against the narrative backdrop of HIV-positive women as bad mothers carelessly risking passing HIV to their fetuses, many policy makers sought to intervene by recommending mandatory HIV testing for all pregnant women. Their thinking was that âif women could not be âresponsibleâ or âlogicalâ enough to keep from putting infants at risk, then it was the stateâs duty to intervene. Women who posed a threat to the health of their children because of their morally irresponsible behavior, should, they argued, be the subject of regulatory public health policies such as mandatory testing. That was the duty of the state in the time of crisis.â9
The rhetoric of âcrisis,â âepidemic,â and âwarâ tends to spawn and validate policies and interventions that might otherwise seem extreme. Further, the fight against fatness in children has drawn the interest of the state in ways that are similar to those of the âwar against HIV.â In fact, several antiobesity campaigns have recently intensified their focus on the role of maternity and, in particular, on maternal weight gain in an effort to wage what they think will be a more effective battle against obesity in children.10 The idea seems to be that the best course of action is to stop obesity in children before it ever starts by preventing pregnancies deemed âat riskâ for obesity. One such campaign is Shape Up America! (SUA), a nonprofit effort founded by former surgeon general C. Everett Koop in 1994 that now maintains close ties to Michelle Obamaâs government-sponsored Letâs Move! campaign. On the front page of its website, SUA offers a link to (and a downloadable version of) a 2012 article entitled âSevere Obesity: The Neglected Problem,â which was published in Obesity Facts: The European Journal of Obesity. The authors, John G. Kral, Ruth A. Kava, Patrick M. Catalano, and Barbara J. Moore, essentially argue that in order to stem the tide of obesity, interventions are especially important for people of reproductive age:
To stem intergenerational transmission of obesity, there is an urgent need to i) prevent obesity and SO [severe obesity] in people with reproductive potential, ii) prevent pregnancy in those already obese and severely obese, and iii) effectively treat people currently affected with SO to minimize the risks of gestational obesity and optimize healthy outcomes for mother and offspring. If Society [sic] is willing to prosecute drug-abusing mothers, and warn of alcohol and tobacco use during pregnancy, should we not be serious about preventing obese pregnancies?11
As is often the case with discussions of childhood obesity,12 the authors begin by talking about people of reproductive age, but as they move forward, it becomes apparent that itâs women of reproductive age who are actually their focusâas evidenced by their references to âpregnanciesâ and âdrug-abusing mothers.â
As in conversations about HIV, in discussions of obesity and pregnancy the welfare of fat women themselves becomes secondary to concerns about what they may pass along to their children. Regarding how women with HIV were talked about during the AIDS crisis, Kimberly Mutcherson observes, âTo the extent that women found themselves mentioned in discussions of the growing plague, it was as vectors of disease transmission . . . to innocent newborns.â13 She goes on to show that the construction of women as the source of contagion contributed to troubling policies regarding women and mandatory testing: âIn part, because women have been viewed as transmitters of HIV, they have been targets for adverse HIV/AIDS policies and legislation.â14 The authors of the article featured on the SUA site similarly justify their focus on women of reproductive age by claiming that when SO women âcarry to term [they] are more likely to have fatter babies, who are more likely to be obese by the age of 4 and remain so through adolescence and into their reproductive years.â15 They go on to note that the âintergenerational transmission of obesity is stronger for maternal than paternal obesity, implying an important role in the uterine environment.â16 Kral and his coauthors maintain that recent evidence points to âmetabolic imprinting on developing susceptible neural circuits during gestation and infancyâ and that âthe data suggest that parental obesity, by whatever mechanism(s), predisposes the offspring to obesity.â17 Thus, even though these authors acknowledge both that paternal obesity may play a role and that the data remain a bit unclear as to why parental obesity in general matters, they nonetheless insist that parents and especially mothers play a crucial role in passing obesity along to their children. The emphasis on mothers persists in the authorsâ choice of language as well as in a great many of our cultural representationsâin spite of the fact that some studies find that paternal BMI may exert as strong of a correlation to a child being overweight or obese as maternal BMI.18 And as was true of women who were HIV positive, the concern appears not to be for the women themselves but rather for the effect that their weight will have on others.
Fat womenâs bodies are often portrayed as problems for others. In her article entitled âNormative Imperatives vs. Pathological Bodies: Constructing the âFatâ Woman,â Samantha Murray takes readers back to what she considers a key moment when fat women became depicted as a source of trouble and anxiety for others. Citing Dr. James McLesterâs 1924 article about fatness in women, which was published in the Journal of the American Medical Association, Murray contends that McLester âcasts the fat woman as less-than-woman, less-than-human, unable to truly access her âinner selfâ; or perhaps she does not even have a core, but is merely an assemblage of the worst indiscretions and shortcoming of women.â19 McLesterâs account was not centered on fat womenâs health itself but rather on how their fatness affected others around them, primarily by being an affront to accepted aesthetics of female embodiment, leading Murray to conclude that âmedical opinion of the âfatâ female body is not that it is a suffering body but rather that it is a source of suffering for others.â20 The idea that fat womenâs bodies bring suffering to others seems to also be present in an article by John Kral from 2004. According to Megan Warin and her coauthors,
Writing in the prestigious journal Pediatrics in 2004, [Kral] argues that all women, even ânewborn girls,â have the potential to become âdoubly damaging,â both polluted and polluting, since fat is passed on through the female body. Accordingly, the only way to curb the obesity epidemic is to âurgentlyâ target young girls and young women; from birth to menarche, behavior modification in mothers and children should be the first choice in obesity prevention.21
Thus, although fat women may be particularly targeted, all women are constructed as representing the possibility of contagion because the specter of motherhood is so closely tied to being female. As Martha Fineman puts it:
As an institution with significant and powerful symbolic content in our culture, motherhood has an impact on all womenâindependent of the individual choice about whether to become a mother. It comes from the durability and tenacity of the assumptions made about any individual woman that are forged in the context of cultural and social forces that define the âessentialâ or idealized woman. For this reason, all women should care about the social and cultural presentation of the concepts of motherhood that are part of the process that constructs and perpetuates a unitary, essentialist social understanding of women. âMotherâ is so interwoven with that notion of what it means to be a woman in our culture that it will continue to have an impact on individual womenâs lives.22
Fineman describes something that most women have experienced and that a great deal of feminist scholarship has commented upon. Regardless of whether or not a woman is a mother or has desires to be a mother, the cultural expectation is that she will behave in âmotherlyâ ways by adopting culturally idealized attitudes toward children and caring for others. The idea that the words woman and mother are essentially interchangeable in the culture and that all women are possible sources of misery for others is certainly reflected in Kralâs arguments that women in generalânot just those who wish to become mothersâmust be counseled from âbirth to menarcheâ in order to best curb the obesity epidemic and not be âdoubly damaging.â
All women are subject to the kind of maternal ideology that so closely ties being female to motherhood, but in a political climate where fatness represents a moment of crisis, fat women in particular are at risk for facing judgments and interventions because their bodies are believed to signal a kind of failure. Much like the bodies of women with HIV are thought to indicate moral failings and desires run ...