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REACH OUT IâLL BE THERE
Pop Music, Work, and Society
Itâs 8.30 in the morning. The shift is just starting. Lana walks up the stairs, says hello to Anna and Evelyn as she walks past them toward her worktable. She puts her creasing rod, scissors, and marker pen down on the table and reaches out for the roll of fabric to begin her work of creasing hem-shapes at the bottom of this fabric. She leans forward to the fabric but then pauses and pulls herself back. She turns around and walks toward the radio, which is placed on a shelf against the wall, and turns it on. She is greeted by The Four Tops Reach Out Iâll Be There. She smiles, turns the volume up, and walks with a little dance step back to her work station, smiles at Shirley, and pulls the fabric toward her.
This book is written to dignify this small moment at the start of the working day in a blinds factory. It is written as an analytical celebration of the beauty, strengths, and limitations of the musically informed âStayinâ Aliveâ culture that workers in this factory created. It asks, as Small (1998) enjoins us to ask when considering the playing out of music: What is going on here? What does it mean that this person, in this work role, in this factory, in this epoch of the structuring of work organization, turns around and turns on this particular form of broadcasting technology, to play this particular style of popular music, common to the chosen channel? What looked like the most straightforward of questions ends up being a potentially demanding and profound question. And by addressing this specific question, I hope to generate understandings that allow us wider insights about the relationship between popular music and society, and between working cultures and resistance. It is a book about music and work in a specific blinds factory, but it is also a book about the nature of popular music and the nature of working cultures, more generally.
It is a book motivated by the belief that we learn most when we allow ourselves the opportunity to look for the meanings in the everyday, to look for depth when it is more common to see the superficial. And it has been common, at least among sociologists of work, to regard music playing in workplaces as the domain of the trivial. We can certainly see a casual disdain for this topic in the following quote in Pollertâs (1981, 132) otherwise exemplary ethnography of working in a cigarette factory: âTwice a day there was a reprieve from the grey sameness of a working day: MuzacâŚit wasâŚkeenly looked forward to: Val: Itâs the best part of the day when the records come on. Stella: 12 oâclock! Jimmy Young! They missed him twice last week!â If there is condescension here from the sociologist toward music at work, there is something rather different from the workers, Val and Stella, whose words we hear. From them, we sense a deep attachment to music at work. This is music that means something to them.
It becomes harder to keep to the assumption that music at work is a trivial issue when we hear the voices of industrial workers, from different time periods and in different workplaces in different countries, expressing the same depth of attachment to music. I begin this brief tour of workersâ voices regarding music by giving some of the lyrical words of William Thom (1847, 14â15), also known as the weaver poet. He outlines the soul-destroying nature of work between 1814 and 1831 in a Scottish weaving factory and describes how workers there found solace in their expression of humanity though music (in this case, singing): âLet me again proclaim the debt we owe those Song Spirits, as they walked in melody from loom to loom, ministering to the low-heartedâŚ. Song was the dew drops that gathered during the long dark night of despondency, and were sure to glitter in the very first blink of the sunâŚ. We had nothing to give but a kind look and a songâŚthe better features of humanity could not be utterly defaced where song and melody were permitted to exist.â Hamper (1992, xvii) wrote Rivethead, an account of working in a Detroit car factory in the 1980s, and he starts with a description of music at work, from which the reader may intuit a desperate attachment of the workers to the music: âDead Rock Stars are singinâ for me and the boys on the Rivet Line tonight. Hendrix, Morrison. Zeppelin. The Dead Rock Starsâ catalogue churninâ outta Hogjawâs homemade boom boxâŚ. Tonight and every night they bawlâŚ. Weâve come back once again to tussle with our parts and to hear the Dead Rock Stars harmonize above the industrial din.â The words of Tricia, who worked at the blinds factory studied in this book, end this short tour: âThat bloody thing [the radio] keeps me alive; thatâs why itâs glued up there. Nobodyâs going to take it away from me.â
The words used by workers given here have become less florid and more condensed, but the overall message has remained remarkably consistent. For these workers, music at work has real, and often deeply intense, meaning. We can sense some of the value of music at work, even when music is absent. This observation comes from an ethnography of an assembly-line plant in which there is no music playing: âThe monotony of the line was almost unbearableâŚ. It was not unusual to look up or down the line and see workers at various stations singing to themselves, tapping their feet to imaginary musicâ (Thompson 1983, 225). Here is a reflection on the absence of music at work by an African American mechanic whose radio has been taken away by his boss: âThey allowed us to have radios. Weâd put us on some music, and weâd step through any project that we had on the job. They took the music away and it was just like putting us out on the field again, you knowâ (Crafts, Cavicchi, and Keil 1993, 175).
Lemert and Willis have argued, appositely, that the subtle everyday activities of people are often freighted with great meaning and wisdom. Lemert (2005, 3) has written that people should be regarded as âeveryday sociologistsâ for the way they exhibit âthis quality of human resilience, this competence that sustains and enriches human life, even against the odds.â Willis (2000, 3) regards people as âeveryday artistsâ who enact âart as a living, not textual thing and as inherently social and democratic. Art as an elegant and compressed practice of meaning-making is a defining and irreducible quality at the heart of everyday human practices and interactions.â If we agree with Lemert and Willis, if we see the value in exploring how people enact âworking philosophiesâ in their everyday lives and how they bring âspontaneous wisdomâŚto bear upon the concrete problem of livingâ (Cohen and Taylor 1992, 31), then we cannot keep ignoring the attachment of industrial workers to music. Even if a song appears to us as banal, it is not necessarily the song itself that is important but the way it is heard and used by workers as everyday artists. Leonard Cohen expresses this with typical poetic clarity:
There are always meaningful songs for somebody. People are doing their courting, people are finding their wives, people are making babies, people are washing their dishes. People are getting through the day, with songs we may find insignificant. But their significance is affirmed by others. Thereâs always someone affirming the significance of a song by taking a woman into his arms or by getting through the night. Thatâs what dignifies the song. Songs donât dignify human activity. Human activity dignifies the song. (quoted in Zollo 2003, 331)
Until now there has been no ethnographic study of music in the workplace. There have been some notable historical studies of workersâ use of music. Most famously, there are the studies of the role of music in the labor of African American slaves and convicts (Epstein 1977; Abrahams 1992; Jackson 1999). There are some important insights into the musical cultures at work in preindustrial occupations (Hugill 1961; Campbell and Collinson 1969; Porter 1992), but studies become rare when the setting is the industrialized workplace (Morgan 1975; Messenger 1980; Jones 2005). There are quite a range of industrial psychological studies of the impact on music in factories on output variables such as production and tiredness (see Oldham et al. 1995), but this scholarship does not so much dignify the attachment of workers to music as instrumentalize this attachment. These studies certainly do not seek to open up the âblack boxâ of the meanings of music to workers, and of the social practices around music that they have adopted. With colleagues (Korczynski, Pickering, and Robertson 2013), I have written an overview of the social history of music in British workplaces, covering the journey from preindustrial occupations to the introduction of broadcast music into factories in the middle of the twentieth century. That overview followed the thread of music in the workplace against the dimensions of fancy (i.e., scope for the imagination and play) and function, voice, and community. It showed that while singing at work for many preindustrial occupations involved a strong intermingling of the playful with the functional (e.g., coordinating labor), industrial workers turned to broadcast more for survival than for play. For many preindustrial workers, singing was a crucial mode of raising their voice in terms of airing interests and grievances. By contrast, industrial workers tended to have extremely limited scope for using broadcast pop music as a mode for the raising of their voice. The strongest continuity between preindustrial work and contemporary industrial work is in the way music has been crucial for workers in both periods to express and create community at work. These insights are chiseled from oral histories and scattered written accounts.
What has remained missing is an ethnography that can access the subterranean and embodied meanings and practices that are likely to be crucial for understanding the deep fabric of music at work but that are elusive to other modes of research. Ethnography is a well-suited method for examining how people see, hear, know, and experience their social world, particularly when peopleâs knowledge of their social world is tacit rather than explicit in nature. Explicit knowledge, or discursive knowledge (Lemert 2005), is knowledge that people know they have and that they are able to articulate verbally. Tacit knowledge, or practical or embodied knowledge, is knowledge that people have within them and that they may express through their actions but that they are not able to explicitly articulate. Much research privileges explicit discursive knowledge. But as Bendix (2000, 1) argues, this privileging of the explicit word can be impoverishing: âThe nineteenth centuryâs unreflected preference for writing and print as media of learning and communicating knowledge almost automatically impoverished our understanding of the sensory and sensual totality of experience.â Cultures are often seen as holding tacit knowledge. Willis (1977, 125) puts the case for examining the embodied knowledge of cultures in this way: âThe cultural forms may not say what they know, nor know what they say, but they mean what they do.â Many research methods are able to examine peopleâs explicit knowledge, but ethnography is particularly suited to unearthing peopleâs tacit knowledge. Musical knowledge is often tacit knowledge: music may be able to speak to us and for us in ways that other forms of communication cannot. Given that musical cultures are likely to be rich in tacit knowledge, this means that ethnography becomes the best way to find out âwhat is going on here.â
Having made the case for an ethnographic study of how workers hear and use music, I now turn to connect the topic to bigger questions within industrial sociology, musicology, and cultural studiesâquestions regarding the nature of popular music in contemporary society, and questions regarding the links between workplace cultures and workplace resistance. In examining these questions, I use Smallâs (1998) term âmusickingâ to denote social practices that involve music. For Small, whenever we are playing music, singing, listening to it, dancing to it, or writing it, we are musicking. Despite the broadness of this concept, so far most writers who have used the concept have tended to follow Smallâs lead in focusing on performance as the âprimary processâ of musicking (113). But there is also a rich potential in seeing musicking in how music is received. Musicking is a term that opens a door into better seeing âmusic as social life,â to use the phrase of Turino (2008). Musicking as a conceptual lens leads us to focus on the situated meanings of the people who are musicking. As Small puts it (1998, 13), âthe act of musicking establishes in the place where it is happening a set of relationships, and it is in those relationships that the meaning of the act lies.â It is a term that emphasizes the active role of the person who is musicking. It sits well with John Cageâs argument that âmost people mistakenly think that when they hear a piece of music that theyâre not doing anything but that somethingâs being done to them. Now this is not true and we must arrange our music, our art, everythingâŚso that people realize that they themselves are doing it and not that something is being done to themâ (quoted in DeNora 2003, 157).
Popular Music and Contemporary Society
Understanding the meaning of popular music in the factory can help develop our knowledge about the nature of the use and role of popular music in contemporary advanced capitalism. At present, there are two rather well-established schools that offer differing interpretations of the role of popular music in societyâone that emphasizes the role of popular music in upholding the social order and one that emphasizes the resistive and emancipatory in popular music. The writings of Adorno, a key member of the Frankfurt school of critical social theory, are the focal point for the literature indicting popular musicâs essence as conservative. Adorno (1976, 270) argued that popular music primarily operates as a tool for social control, creating âone-dimensional,â passive, uncritical listeners: âMusic for entertainmentâŚseems to complement the reduction of people to silence, the dying out of speech as expression, the inability to communicate at all. It inhabits the pockets of silence that develop between people molded by anxiety, work and undemanding docility.â Adorno and Attali (1977, 111) argued that popular music takes the place of real sociality between people, leaving behind a sham of false fraternization. Adornoâs work has been widely criticized as overly pessimistic, with the pessimism seen as emanating from his emphasis on abstract structuring forces of capitalism and his neglect of the agency of those who receive popular music (e.g., Middleton 1990). DeNora (2003) argues that it is perhaps too easy to dismiss Adorno on this basis. She argues for a more nuanced approach in which Adornoâs abstractions can be assessed by grounding them in more concrete empirical settings, given that âmusic actsâŚonly in concert with the material, cultural and social environments in which it is locatedâ (156). It may be that in the factory the scope for critique offered by popular music to workers is so small that the worker-listener becomes as âunfreeâ as Adorno assumes the listener to be (Middleton 1990, 57). The factory may be the setting in which some of Adornoâs claims about music as a medium of social control can be redeemed. For instance, Adorno (1941, 1976) argued that popular music is essentially standardized in formâin the same way that industrial production is standardized. Adornoâs ideas about congruence between repetitive labor and repetitive music suggest that in the factory popular music may help lubricate the functioning of the labor process. Indeed, scholars within this tradition can point to industrial psychological research that has shown that in repetitive low-skilled work, the productivity of workers tends to increase slightly if music is played in the workplace (Oldham et al. 1995).
An alternative tradition highlights the potential for music to be used as a resistive cultural resource. Particularly important here is the tradition of British cultural studies. Within this tradition, there have been a number of studies that have shown how relatively powerless groups have appropriated forms of popular music to reinforce and articulate a sense of resistance. For instance, Hall and Jefferson (1975) argued that many forms of music consumption by young people represent a class-conscious form of rebelliousness or âresistance through rituals.â Research in this tradition has also developed in North America. Rupp and Taylor (2003, 217â18), for instance, show how drag queens âappropriate mainstream popular music that has one set of meanings, drawing upon hegemonic and counterhegemonic gender and sexual symbols to inflect these songs with new meaning.â Space for such appropriation of forms of popular music is suggested by active-audience theory (Negus 1996), in which the value of music lies in what it sets in motion for listeners rather than what it is as an artifact (Buchanan 1997). The rich polysemic nature of music opens space for listeners to frame new, and potentially resistive, meanings around popular songs, almost regardless of any socially conservative origins it may have.
Whereas the Adorno approach posits popular music as creating false sociality, there is a strong tradition in sociomusicology that highlights the role of music in creating community. Notably, Eyerman and Jamison (1998) have shown how a range of social movements of protest have drawn on music to build and sustain collective identities. Roscigno and Danaherâs (2004) study of the role of music during the wave of labor activism in the Southern textile industry in the 1920s and 1930s offers similar conclusions. More generally, McNeil (1995) and Turino (2008) have argued that music has played a key role in different historical periods in creating and sustaining a sense of the collective. Turino, in particular, gives an in-depth sense of the social bonding that occurs through the process of participatory dance practices. These are all important studies, but it can be countered that the community that music has helped to create has articulated with musical forms outside of the mainstream popular song. Ehrenreichâs (2006) fine overview of the history of collective joy is important, therefore, for it highlights the strong, empowering, collective sense that young women created together in their sustained euphoria over the Beatlesânotably, during their early âpopâ period. Ehrenreich is clear that such a collective sense was resistive to the strong prevailing norms constraining the female body.
This rich literature shows the potential for popular music to be heard and used in emancipatory and resistive ways. But potential does not mean inevitable, or even usual. As Grossberg (1992, 2) notes: âTo argue that people are often âempoweredâ by their relations to popular culture, thatâŚsuch empowerment sometimes enables people to resist their subordination is not the same as arguing that all of our relations to popular culture constitute acts of resistance, or that such relations are, by themselves, sufficient bases for an oppositional politics.â This suggests the importance of seeing how music is heard and used in specific contexts. One important critique of the debate between those who emphasize popular music as implicated in modes of social control and those who see it as a resistive resource is that it has been undertaken in too absolutist a manner. We can see the turn toward studying music âin everyday lifeâ as in large part driven by the desire to move beyond the increasingly hollow absolutes of the debate. One of the key things to take from DeNoraâs (2000) groundbreaking study of the minutiae of music use in Music in Everyday Life is the idea that peopleâs sense and use of music is intimately tied to their understandings of specific social contexts. At the same time, it is necessary to move beyond the agenda of music in everyday life. While the ethnomusicological impulse behind this approach is to be welcomed, there remains a lack of analytical edge in the key category of âeveryday life.â As sociologists have labored for many decades to highlight, our everyday lives are made up of a number of social arenas that each have their own distinct pattern of social relations. Work is one of the most important of these. As an important step in moving the theorizing of music forward, we can seek to conceptualize how people use music in the specific structures of their working lives. As noted, we know too little about what is going on in that small moment when Lana paused to turn on the radio. This is not a trivial gap in our knowledge, for as I and my colleagues (2013) have shown, the relaying of popular music to workers in industrial contexts has been extremely common in advanced Western economies since the middle of the twentieth century. Contextualizing the study of how popular music is heard is one way of moving forward our understandings of popular music. We also need to move the debate be...