Google Digital Marketing and E commerce Professional Certificate

Study Guide (2026 Edition)

Azhar ul Haque Sario

• Publisher: Azhar Sario Hungary
• Year: 2025
• eBook ISBN: 9783384784797
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

Future-proof your career with the ultimate playbook for the 2026 digital economy.

 

This comprehensive study guide is your roadmap to mastering the Google Digital Marketing and E-commerce Professional Certificate for the modern era. It covers seven distinct modules designed to take you from a beginner to a job-ready professional. You will explore the foundations of the new digital economy. You will understand how marketing and e-commerce have merged into Unified Commerce. The book breaks down the nonlinear customer journey. It explains how to map touchpoints across owned, paid, and earned media. You will dive deep into Search Engine Optimization (SEO). It teaches you about the shift from keywords to semantic search themes. You will learn how to optimize for AI Overviews and Answer Engines. The guide covers Search Engine Marketing (SEM) in detail. You will master automated bidding and Performance Max campaigns. It explains the mechanics of the ad auction and quality scores. You will explore social media marketing strategies for 2026. It covers platforms like TikTok, LinkedIn, and Instagram. You will learn about "Info-First" content and the creator economy. The book details advanced email marketing. It explains how to build lists with zero-party data. You will learn to automate drip campaigns and manage privacy compliance. It demystifies marketing analytics using Google Analytics 4 (GA4). You will learn to use predictive audiences and looker studio dashboards. It covers building e-commerce stores on Shopify. You will learn about inventory, shipping, and AI-driven merchandising. Finally, it guides you through career acceleration. You will learn to build a portfolio and use AI to optimize your job search.

 

This book provides value where others fail by addressing the reality of the "Agentic Economy" and the privacy-first web. While traditional textbooks focus on manual processes that are now obsolete, this guide integrates Artificial Intelligence as a core co-pilot in every workflow. It moves beyond basic theory to teach you "Human-in-the-Loop" strategies, ensuring you stay relevant in a world dominated by automation. It specifically tackles the challenge of the "cookie-less" internet, teaching you how to leverage first-party data and privacy sandboxes when competitors are still relying on third-party tracking. It does not just teach you how to use tools; it teaches you how to think like a commercial technologist who understands the intersection of brand storytelling, data science, and logistics. By focusing on the 2026 landscape—including Unified Commerce, Generative AI proficiency, and dynamic retention economics—this book prepares you for the hybrid roles that employers are desperately hiring for today, giving you a distinct competitive advantage in the marketplace.

 

Copyright Disclaimer: Copyright © 2025 by Azhar ul Haque Sario. All rights reserved. This book is an independent publication and is not affiliated with, endorsed by, or sponsored by Google or the Google Digital Marketing & E-commerce Professional Certificate program. All trademarks, brand names, and logos mentioned in this book are the property of their respective owners. They are used in this work strictly for educational and descriptive purposes to identify the specific technologies and platforms being discussed, which constitutes nominative fair use.

Table of contents

• Copyright
• Social Media Strategy and Platform Dynamics
• Marketing Analytics Frameworks and Media Planning