Brooks analyzes a two-pronged problem in consumer boycott campaigns against labor abuse in the garment industry. First, how are we to understand the political necessities of local protest such as the right to unionize against the emphasis placed on consumer boycotts? Second, what and whose agency is privileged or obscured within the symbolic economies and the politics of information deployed by these campaigns? Tying both of these questions together is a commitment to seeing globalization as embedded in the everyday realities of the local.
Drawing attention to the race, class, and gender assumptions central to powerful consumer boycotts, Brooks reveals how these movements unintentionally reinforce the global economic forces they denounce.
Ethel C. Brooks is assistant professor of women’s and gender studies and sociology at Rutgers University.