Winning Your Election the Wellstone Way
eBook - ePub

Winning Your Election the Wellstone Way

A Comprehensive Guide for Candidates and Campaign Workers

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Winning Your Election the Wellstone Way

A Comprehensive Guide for Candidates and Campaign Workers

About this book

Not politics as usual—advanced strategy for running and winning a progressive campaign

As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystify what it takes to run for—and win—a political seat.

This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda.

If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.

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Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. About This Book Jeff Blodgett
  6. 1. Running to Win: Qualities of Good Candidates and Managers
  7. 2. Writing a Campaign Plan and Laying Out a Path to Victory
  8. 3. Creating a Message and Delivering It to Your Audience
  9. 4. Identifying Your Base, Swing Voters, and Opponents through Voter Targeting
  10. 5. How to Build Your Base and Use It for Direct Voter Contact
  11. 6. Using Direct Mail to Reinforce Your Message and Target Specific Voters
  12. 7. Reaching Voters through Paid Advertising
  13. 8. Working with Reporters and Communicating Your Message through Earned Media
  14. 9. Raising Money and Knowing How to Spend It
  15. 10. Getting to Know Your Candidate and Understanding Your Opponent
  16. 11. Maximizing the Candidate’s Time with Smart Scheduling
  17. 12. Getting the Most out of Technology
  18. 13. The Campaign Manager: What It Takes to Run a Successful Race
  19. 14. Turning Out Our Voters: Getting Out the Vote
  20. 15. You Won. Now What?
  21. Acknowledgments
  22. Index

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Yes, you can access Winning Your Election the Wellstone Way by Jeff Blodgett,Bill Lofy,Ben Goldfarb,Erik Peterson in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over 1.5 million books available in our catalogue for you to explore.