Consumers And Citizens

Globalization and Multicultural Conflicts

Nestor Garcia Canclini

• Publisher: Univ Of Minnesota Press
• Year: 2001
• eBook ISBN: 9781452905693
• Topic: Social Sciences
• Subtopic: Popular Culture
• Index: Social Sciences

An essential analysis of the ways consumerism and globalization intersect with political power.

In Consumers and Citizens, Néstor García Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl and global media and commodity markets on citizens-and shows at the same time that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also new openings for expanding citizenship.

García Canclini focuses on the diverse ways in which democratic societies recognize markets of citizen opinions, however heterogeneous and dissonant, as in the fashion and entertainment industries. He shows how identity issues, brought to the fore by the aligning of citizenship and consumption, can no longer be understood strictly within the purview of territory or nation. Rather, the postmodern citizen-consumer inhabits a transterritorial and multilingual space, structured more along the lines of markets than states. Defining this space, García Canclini seeks to formulate a participatory and critical approach to consumption in which national culture, far from being extinguished, is reconstituted in transnational, cultural interactions.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Contents
• Translator’s Introduction From Hybridity to Policy For a Purposeful Cultural Studies
• Author’s Preface to the English-Language Edition The North-South Dialogue on Cultural Studies
• Introduction Twenty-first-Century Consumers, Eighteenth-Century Citizens
• Part I Cities in Globalization
• Part II Postnational Suburbias
• Part III Negotiation, Integration, and Getting Unplugged
• Notes
• Index