A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.
Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations.
This textbook includes:
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms
- Structured guidance on writing dissertations and final reports
Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.
eBook - ePub
Research Methods for Tourism, Hospitality, Leisure and Events
Methodologies, Metrics and Reporting
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Research Methods for Tourism, Hospitality, Leisure and Events
Methodologies, Metrics and Reporting
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Table of contents
- About the authors
- Walkthrough of textbook features and online resources
- 01 Introduction to research in tourism, hospitality, leisure and events
- 02 Research ethics and integrity
- 03 Artificial intelligence (AI) in research methods
- 04 Developing research problems, questions and hypotheses
- 05 Research design
- 06 Sampling techniques
- 07 Qualitative research methods
- 08 Quantitative research methods
- 09 Mixed methods research
- 10 Data analysis in quantitative research
- 11 Data analysis in qualitative research
- 12 Presenting research findings
- 13 Writing a report/dissertation
- Index
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Yes, you can access Research Methods for Tourism, Hospitality, Leisure and Events by Emmet McLoughlin,Natasha Stait in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.