Path to Stellar Business Performance Analysis
eBook - ePub

Path to Stellar Business Performance Analysis

A Design and Implementation Handbook

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Path to Stellar Business Performance Analysis

A Design and Implementation Handbook

About this book

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.

Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager.

Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.

What You Will Learn

  • Design a Business Performance Analysis function
  • Analyze performance metrics with website analytics tools
  • Identify business performance metrics for common product scenarios

Who This Book is For

Senior leaders, product managers, product owners, UX and web analytics professionals

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Information

Publisher
Apress
Year
2025
Print ISBN
9798868815003
eBook ISBN
9798868815010
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Path to Stellar Business Performance Analysis
  2. Introduction
  3. Table of Contents
  4. About the Author
  5. 1.Ā Vision, Goals, Objectives, and Pursuit of Product Innovation
  6. 2.Ā Setting Up Performance Measures
  7. 3.Ā Setting Up Performance Frameworks and Creating Blueprints for Success
  8. 4.Ā Analyzing Business Performance with Google Analytics
  9. 5.Ā Deep Dive into Google Analytics Data Visualization
  10. 6.Ā The Making of the User Experience
  11. 7.Ā Measuring User Behavior and Improving Business Performance
  12. Index

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Yes, you can access Path to Stellar Business Performance Analysis by Suvradeep Bhattacharjee in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.