This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.
eBook - ePub
Personalized News Communication and Media Trust in the Modern Era
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Personalized News Communication and Media Trust in the Modern Era
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Table of contents
- Cover
- Front Matter
- 1. Introduction
- 2. The Personalization of News, Credibility, and Trust
- 3. The Tenets of Journalism
- 4. The Erosion of Media Credibility and Rebuilding Trust Through Personalization
- 5. The Customization of News
- 6. Social Media and Personalization
- 7. Interacting with the Audience through News Comment Sections
- 8. Engaged Journalism and Personalized Content
- 9. Personalized Communication and the Role of Public Relations
- 10. The Perceived Credibility of Public Relations Material as News on Social Media
- 11. Corporate Social Advocacy and the News
- 12. Conclusion
- Back Matter
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Yes, you can access Personalized News Communication and Media Trust in the Modern Era by Kirsten Johnson,Burton St. John III in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Public Relations. We have over 1.5 million books available in our catalogue for you to explore.