Redefining Public Relations in Emerging Markets
eBook - ePub

Redefining Public Relations in Emerging Markets

Regional Insights from Africa, South America and Asia

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Redefining Public Relations in Emerging Markets

Regional Insights from Africa, South America and Asia

About this book

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.  Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.

The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.

A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.

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Information

Publisher
Palgrave Macmillan
Year
2025
Print ISBN
9783031853357
eBook ISBN
9783031853364
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Palgrave Studies of Marketing in Emerging Economies
  2. Redefining Public Relations in Emerging Markets
  3. Praise for Redefining Public Relations in Emerging Markets
  4. Contents
  5. List of Figures
  6. List of Tables
  7. Notes on Contributors
  8. 1. Introduction
  9. 2. Challenges of Ethics and Practice of Political Public Relations in Nigeria's Fourth Republic
  10. 3. Visual Narratives, Social Media, and National Image Construction: Strategic Lessons from the President of Ghana on Facebook
  11. 4. Practices and Principles for the Application of Public Sector Communication in Selected Ethiopian Public Sectors
  12. 5. Confronting LGBTQ Issues in Strategic Communication: President Akufo-Addo’s Response to the LGBTQ Bill in Ghana
  13. 6. Exploring Public Perceptions and Engagement with Digital Public Relations Campaigns: A Qualitative Study
  14. 7. AI Integration, PR Strategies, Brand Reputation, and Stakeholder Perceptions: A Conceptual Framework
  15. 8. Relationships with Stakeholders in Open Innovation Processes at Brazil and Colombian Companies
  16. 9. Putting Out the Fire and Safeguarding Brand Image: Public Relations and Strategic Communication Management in Chinese Real Estate Enterprises
  17. 10. Breaking Barriers: Gender Dynamics and Women’s Leadership in Vietnam’s Public Relations Industry
  18. 11. Between Dragged and Sunk: A Critical Analysis of Public Relations Strategies in the Socio-Environmental Crises of Mining Companies in Brazil
  19. 12. Purpose-Driven Campaigns as Public Relations (PR): Evidence from India
  20. 13. Digital PR and Sustainable Tourism in Romania: Opportunities for Hotel Brands in an Emerging Economy
  21. 14. Concluding Chapter: Towards a New Era of Positive Public Relations: Insights from Emerging Economies
  22. Index

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Yes, you can access Redefining Public Relations in Emerging Markets by Genevieve Bosah,Robert E. Hinson,Eric Kwame Adae in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.