This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
eBook - ePub
Contemporary Marketing Strategy
Analyzing Consumer Behavior to Drive Managerial Decision Making
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Contemporary Marketing Strategy
Analyzing Consumer Behavior to Drive Managerial Decision Making
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Table of contents
- Contemporary Marketing Strategy
- Preface to the Second Edition
- Preface to the First Edition
- Acknowledgments
- Contents
- List of Figures
- List of Tables
- About the Author
- Part I: Role of Consumers
- Part II: Market and Organization
- Part III: Functional Strategies
- Index
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Yes, you can access Contemporary Marketing Strategy by Rajagopal in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.