What is the significance of Barbie’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts—inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand’s media presence a fascinating site of contested meaning, worthy of the sustained critique that Barbie in the Media offers readers.
eBook - ePub
Barbie in the Media
The Transmedia Presence of Mattel's Celebrity Doll
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Barbie in the Media
The Transmedia Presence of Mattel's Celebrity Doll
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Table of contents
- Barbie in the Media
- Preface
- Acknowledgments
- Contents
- List of Figures
- Editors and Contributors
- 1. Transcending the Toy Aisle: Understanding Barbie as a Transmedia Phenomenon
- Part I: Mediatizing Barbie: Mattel in the Media Sector
- Part II: Politicizing Barbie: Barbie, Media, and Politics
- Part III: Exporting Barbie: Mediated Globalization and Reception
- Part IV: Creating Media with Barbie: From Negotiating Identity to Critiquing Culture
- Index
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Yes, you can access Barbie in the Media by Emily R. Aguiló-Pérez,Rebecca C. Hains in PDF and/or ePUB format, as well as other popular books in Social Sciences & Literary Criticism. We have over 1.5 million books available in our catalogue for you to explore.