Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self."
eBook - ePub
Monetising the Dividual Self
The Emergence of the Lifestyle Blog and Influencers in Malaysia
- 221 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Monetising the Dividual Self
The Emergence of the Lifestyle Blog and Influencers in Malaysia
About this book
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- List of Figures
- List of Tables
- Acknowledgements
- Brief Chronology of Personal and Lifestyle Blogging in Malaysia
- Introduction. Anthroblogia: Participant Observation and Blogging in Malaysia
- Chapter 1. The Blog as Assemblage: Agency and Affordances
- Chapter 2. January 2006: Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere
- Chapter 3. The Blogger and Her Blog: (Dis)Assembling the Dividual Self
- Chapter 4. May 2007: Assembling Genres
- Chapter 5. Assembling Blogs and Bloggers
- Chapter 6. April 2007: Voicy Consumers and Negotiating Networked Publics
- Chapter 7. Assembling a Blog Market
- Chapter 8. January 2009: Negotiating the Authentic Advertorial
- Chapter 9. Assembling Lifestyles
- Chapter 10. October 2009: Regional Blogmeet
- Conclusions. The Dividual Self and Emergence of the Lifestyle Blog
- References
- Index
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Yes, you can access Monetising the Dividual Self by Julian Hopkins in PDF and/or ePUB format, as well as other popular books in Social Sciences & Cultural & Social Anthropology. We have over 1.5 million books available in our catalogue for you to explore.