In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change.
Drawing on relevant contextual elements and insights from the entrepreneurial impulse-both inside and outside of traditional economic systems-Sutton covers a variety of turning points within the industries, including the introduction of maternity and plus-size women's apparel (Lane Bryant), new textiles, (DuPont's Kevlar), luxury streetwear (Dapper Dan), creative upcycling (feed sacks), new cosmetics markets (Fashion Fair), and business models in beauty (Weleda, Dr. Hauschka).
As Sutton examines each case, she positions it within its unique context to illuminate the cultural meanings and impacts of its development alongside wider industry trends like the turn to inclusivity and the growing use of technology in pursuit of efficiency, product development, and problem-solving.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Halftitle Page
- Dedication Page
- Title Page
- Contents
- Acknowledgments
- Introduction
- 1 Fashion Fair CosmeticsThe Legacy and Rebirth of a Black-Owned Luxury Brand
- 2 Upcycling Feed SacksInnovation, Women, and the Bemis Brothers Bag Company
- 3 Innovations in Sustainable Beauty and ApparelThe Impact of Social Movements on Business Practices
- 4 Measuring UpInnovation, Plus-Size Fashion, and Lane Bryant
- 5 Luxury Redefined and SuperfineStreetwear, Innovation, and Power
- 6 Science, Synthetics, and SafetyShaping a Culture of Textile Innovation at DuPont
- ConclusionFashion and Beauty
- Bibliography
- Index
- About the Author
- Imprint
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Yes, you can access Fashion and Beauty by Denise Hardesty Sutton in PDF and/or ePUB format, as well as other popular books in Business & Fashion Design. We have over 1.5 million books available in our catalogue for you to explore.