Crisis Management

Insider Views of How Business and Political Giants Won or Lost Big--And How You Can Apply the Lessons

Itay Ben Horin

• Publisher: Armin Lear Press
• Year: 2026
• Edition: 1
• eBook ISBN:
  9781968919269
• Topic: Business
• Subtopic: Decision Making
• Index: Business

The first and most comprehensive book on managing real-world crises through analysis, case studies, and decision-making models for moments of crisis.

CRISIS MANAGEMENT delves into the anatomy and management of high-stakes crises-moments of abrupt danger or instability that can dramatically impact leaders, organizations, and reputations. It combines real case studies with conceptual tools and frameworks.

Learn how to think, decide, and act under pressure.

Itay Ben Horin, a leading crisis manager, examines 16 real-life case studies through the eyes of decision-makers and strategic advisors. The political, corporate and media crises covered offer insights into both successful and failed responses. Among the companies, people, and events in the spotlight are:

• Major global companies such as McDonald's, BP, Abbott Laboratories, and Starbucks

• Public figures such as Lance Armstrong and Al Gore

• Heads of state such as Bill Clinton, Barack Obama, Angela Merkel, Ariel Sharon, and Benjamin Netanyahu

• The headquarters of the campaign to return the children kidnapped from Israel on October 7, 2023.

Interspersed with the cases are theoretical chapters outlining models and frameworks for crisis management, helping readers adopt structured thinking and practical applications. Ben Horin incorporates insights from strategy and communications consultants who were in the room where the responses were drawn up, to enrich the narratives with professional viewpoints.

The book delivers valuable takeaways:

• How to focus on critical choices under pressure-moments where everything is on the line.

• Stories of crises including organizational breakdowns.

• Structured models to help leaders assess risks, weigh options, and manage uncertainty.

• Understanding how messaging impacts perception-and often shapes the crisis itself.

• How to react to a cyber crisis.

Lessons apply to business, politics, public relations, and organizational leadership alike.

Itay Ben Horin is one of Israel's leading crisis managers and strategic advisors. He is the owner of Israel's largest communications consulting fi rm-Ben Horin & Alexandrovitz. He has

guided-and continues to guide-hundreds of organizations of all types in moments of crisis: business, public, security, and social organizations, alongside close work with senior politicians at the peak moments of their lives.

Table of contents

• Introduction
• Part 1 People
• 1. The Crisis That Paved Clinton’s Path to the Presidency
• 2. The Pastor Affair and the Speech Only Obama Could Deliver
• 3. When the Wheels Come Off
• 4. Always Attack
• 5. “We Can Do This”
• 6. The Bulldozer and the Settler Movement
• 7. “We’ll Get Up and Start Walking”
• Part 2 Being a Crisis Manager
• 1. My Path to Becoming a Crisis Manager
• 2. How to Prepare for a Crisis
• 3. The Crisis Management Model
• 4. The Storm Model
• 5. Cyberattacks
• Part 3 Organizations and Corporations
• 1. The Movie that Put McDonald’s on the Grill
• 2. The Arrest that Almost Brought Down the Starbucks Empire
• 3. The CEO Who Just Wanted His Life Back
• 4. Tnuva’s Spoiled Milk
• 5. Rescuing the Child Hostages
• 6. A Final Insight
• Afterword
• Acknowledgments
• Bibliography
• About the Author