In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd.
Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment.
From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes:
-How PR campaigns work
-Giving and receiving writing feedback
-AP style tips and helpful AI terms
-Writing SMART Objectives
-PESO model for Paid, Earned, Shared, and Owned Media
Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team.
Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!
- 269 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The PR Writing Workshop
About this book
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Information
Table of contents
- Cover
- Title Page
- Dedication Page
- Contents
- Acknowledgments
- Introduction
- The Pantry
- 1 You Are a Writer
- 2 You Are Creative
- 3 Write Like You to Write Like Them
- 4 Keywords Become Key Messages
- 5 Press Releases
- 6 Pitches Are More Than Just Emails
- 7 Fact Sheets and Bios
- 8 Social Media and Promotional Copy
- 9 Owned Media
- 10 Long-Form Content
- 11 Crisis
- 12 Influencers
- 13 Speeches and Run of Show
- 14 Writing for Presentations
- Conclusion
- Notes
- Bibliography
- Index
- Imprint
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Yes, you can access The PR Writing Workshop by Carrie T. Welch in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.