Anyone can use AI to put a website online in minutes. But a site built in minutes is just any site – not one aligned to your goals, your visitors' needs or the requirements of search engines and AI platforms. The key is to use AI to get better results, not just faster results.
This book provides comprehensive, practical guidance for beginners on leveraging AI to develop websites. Through engaging conversations with AI tools like ChatGPT, Gemini and Claude, readers will learn how to create websites efficiently and effectively. By remaining tool-agnostic, the content is adaptable to suit individual preferences and needs.
Covering every essential aspect – from initial conception to marketing strategies – it offers step-by-step instructions and numerous examples for immediate implementation. It introduces the principle of human-centred development, beginning with fundamental questions of website design, such as defining the goals of the website, understanding the target audience and aligning with their needs. The book then guides readers in selecting the right tool for realising the site, focusing on accessible platforms like Wix, Squarespace, WordPress and Webflow. With AI assistance, the book demonstrates how to create content, add it to the chosen platform and refine the results through feedback from humans and AI alike. It also explores how SEO and marketing strategies can be employed to optimise website visibility on search engines and AI platforms.
Whether the goal is to design a site for a retail store, a medical practice, a restaurant, a personal portfolio or an organisation, this book equips readers with the tools and strategies to confidently develop websites tailored to their unique needs and objectives.