Searching for clarity amidst the chaos of digital marketing—plus better ROI?
Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI:
agility through analytics
customer focus
integration
content curation
cross-pollination
Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
eBook - ePub
Momentum
How to Propel Your Marketing and Transform Your Brand in the Digital Age
- 182 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Subtopic
EntrepreneurshipIndex
BusinessTable of contents
- Cover
- Title Page
- Copyright
- Contents
- Chapter 1 The New Ecosystem: Building Momentum
- Chapter 2 1st Principle of Momentum: Agility Through Analytics
- Chapter 3 2nd Principle of Momentum: Customer Focus
- Chapter 4 3rd Principle of Momentum: Integration
- Chapter 5 4th Principle of Momentum: Content Curation
- Chapter 6 5th Principle of Momentum: Cross-Pollination
- Chapter 7 Measuring Marketing ROI in the Digital Age
- Acknowledgments
- Index
- About the Author
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Yes, you can access Momentum by Shama Hyder in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over 1.5 million books available in our catalogue for you to explore.