How many times have you heard someone say, "It’s not personal; it’s just business"?
That attitude reflects a belief that business needs to be cut-throat, that it’s a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn’t have to be that way.
The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process.
He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone. At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever.
For any entrepreneur, manager, employee, or business student seeking to build people-centered businesses and teams, The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can be run to be both virtuous and profitable.
- 252 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Subtopic
EntrepreneurshipIndex
BusinessTable of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Principled Entrepreneurship: A Definition
- 1. A Model for Principled Entrepreneurship: Meet Art Ciocca
- 2. Principled Entrepreneurship and the Story of the American Dream
- 3. Pillar 1: The Economy Exists for People, Not People for the Economy
- 4. Pillar 2: To Work Is to Create; To Create Is to Be Human
- 5. Pillar 3: Culture Eats Strategy for Breakfast
- 6. Pillar 4: Principled Entrepreneurs Always Seek to Create Win-Win Solutions
- 7. Pillar 5: Always Think Like an Entrepreneur
- 8. Inspiring and Motivating the Next Generation
- 9. Start Today!
- Acknowledgments
- Recommended Reading
- Endnotes
- Bibliography
- Index
- About the Author
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Yes, you can access The Art of Principled Entrepreneurship by Andreas Widmer in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over 1.5 million books available in our catalogue for you to explore.