You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.
Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.
Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.
- 177 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half-Title
- Title
- Contents
- Introduction
- Chapter 1: Principles for effective social media marketing
- Chapter 2: Getting to know your customers
- Chapter 3: Planning your business growth
- Chapter 4: The importance of branding
- Chapter 5: Guiding the buyer’s journey with social media content
- Chapter 6: Unlocking opportunities through collaborations and partnerships
- Chapter 7: The power of community for business growth
- Chapter 8: Success stories
- References and further reading
- Acknowledgements
- About the author
- 1: SWOT Analysis
- 2: PESTLE Analysis
- 3: Persona Resources
- 4: Michael Porter’s Generic Strategies
- Index
- Copyright
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Yes, you can access Smart Social Media by Luan Wise in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.