Highly Commended by the 2020 Business Book Awards
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.
Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.
Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
- 199 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Dedication
- Contents
- Acknowledgements
- Introduction
- 1 What is an influencer?
- 2 How did they do it?
- 3 The business of influence: monetizing the industry
- 4 Myspace, Facebook and YouTube: defining digital with UGC
- 5 Twitter and breakdown of the authoritative media
- 6 Instagram and a very millennial rebellion
- 7 Individualism and the niche community
- 8 A problematic industry
- 9 The future of digital influence
- Glossary
- Index
- Copyright
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Yes, you can access Influence by Sara McCorquodale in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.