A collection of expert insights on how and why CEOs need to get social for business success.
There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it.
While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive.
The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.
Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
- 269 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half-Title
- Title
- Contents
- Foreword
- Preface
- Acknowledgements
- List of contributors
- Introduction Damian Corbet
- PART ONE The Social Age
- PART TWO How can CEOs use social media?
- PART THREE Social CEOs in their own words
- PART FOUR The future
- Notes
- Index
- Copyright
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Yes, you can access The Social CEO by Damian Corbet in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.