Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.
Strategic Branding in Tourism is a practical guide for mid to senior career marketers, travel and hospitality marketing professionals who want to develop distinctive brands, strengthen professional credibility and apply proven frameworks that drive measurable growth. As traveller expectations evolve and global markets expand, this book shows how to implement brand principles that optimize positioning, storytelling and partnerships at scale.
Written by industry expert Jamie-Lee Abtar, the book takes you behind the scenes of successful brand transformations and demonstrates how leading travel companies adapt to shifting consumer needs. Through detailed chapters, real-world examples and actionable tools, you'll learn how to apply strategic models that support stronger decision making and long-term brand performance.
You'll learn how to:
- Apply brand strategy frameworks to sharpen positioning and audience relevance
- Develop authentic storytelling that builds trust and emotional connection
- Implement partnership strategies to expand reach and increase brand value
- Optimize your brand for diverse global travellers and emerging market trends
- Use real-world examples to strengthen your expertise and advance your career
With insights from brands including Airbnb, Expedia and Intrepid Travel, this book helps you craft a compelling value proposition and implement a brand strategy that performs in a competitive and rapidly evolving tourism landscape.
Themes include: brand strategy, tourism marketing, storytelling, global consumer trends, partnership development, differentiation frameworks
eBook - ePub
Strategic Branding in Tourism
Build and Elevate Your Travel Brand Identity
- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- 01 Branding in the travel and hospitality revolution
- 02 Crafting a memorable identity for tourism brands
- 03 Understanding the travel audience
- 04 Communicating with travellers effectively
- 05 Digital-first branding in travel
- 06 Building partnerships that elevate travel brands
- 07 Leveraging influencers in tourism
- 08 Data-driven branding in tourism success
- 09 AI in travel branding: human creativity in a machine-led world
- 10 Future-proofing travel brands
- 11 Conclusion
- Index
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Strategic Branding in Tourism by Jamie-Lee Abtar in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.