eBook - ePub

Content Marketing For Dummies

Name: Content Marketing For Dummies
ISBN: 9781118093788

Susan Gunelius,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Content Marketing For Dummies

Susan Gunelius,

About this book

Get the whole picture and learn to create a successful online content marketing program

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
Shows how to create content and get it published online in long or short form
Offers plenty of tips, case studies, and worksheets to ensure success

Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

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Yes, you can access Content Marketing For Dummies by Susan Gunelius in PDF and/or ePUB format, as well as other popular books in Commerce & Marketing numérique. We have over one million books available in our catalogue for you to explore.