Committed
eBook - ePub

Committed

Startup Survival Tips and Uncommon Sense for First-Time Tech Founders

  1. 205 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Committed

Startup Survival Tips and Uncommon Sense for First-Time Tech Founders

About this book

Does your tech startup have – in you – what it takes to survive and thrive?

Great tech simply isn't enough, and many first-time technical founders don't know what they don't know. Books on business strategy are abundant, but candid, practical advice is hard to find from technical founders who have "walked the path" and received an MBA from the "School of HardĀ Knocks." To the first-time technical startup founder, most business books focused on startup strategies might seem inaccessible, outdated, and off-topic.

To that end, Eldon Sprickerhoff, cofounder of cybersecurity firm eSentire, has assembled a list of everything he didn't know as a first-time technical startup founder before his firm rocketed to a valuation of over $1 billion, including: finding product-market fit, raising early- stage capital, competing against bigger and better-funded competitors, building resilience, pushing through failure—and dealing with success.

In Committed, Sprickerhoff offers readers "survival strategies" that encourage technical founders to embrace their new title, the one that matters most: Chief Survival Officer.

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Information

Year
2024
eBook ISBN
9781738396436

Table of contents

  1. Cover
  2. Halftitle
  3. Praise for Committed
  4. Title Page
  5. Copyright
  6. Contents
  7. Dedication
  8. Preface
  9. Prologue
  10. CHAPTER 1 Illusory Superiority, Survival, and Harsh Reality
  11. CHAPTER 2 Core Startup Truths
  12. CHAPTER 3 The Will to Survive
  13. CHAPTER 4 VUCA and a World of Volatility, Uncertainty, Complexity, and Ambiguity
  14. CHAPTER 5 ā€œO Wad Some Pow’r the Giftie Gie Us to See Oursels as Ithers See Us!ā€
  15. CHAPTER 6 Defining and Building Your Brand
  16. CHAPTER 7 Your Fellow Travelers on This Journey
  17. CHAPTER 8 Go-to-Market Preparation
  18. CHAPTER 9 MVP, One Acronym That Really Matters
  19. CHAPTER 10 Your Ideal Customer
  20. CHAPTER 11 The Advisory Board (versus the Board of Directors)
  21. CHAPTER 12 Founder-Led Sales
  22. CHAPTER 13 Sales Is Vulnerability
  23. CHAPTER 14 Demand Generation—Filling the Sales Funnel
  24. CHAPTER 15 Sales Metrics
  25. CHAPTER 16 Sales Discovery and Development
  26. CHAPTER 17 How to Compete against Larger Competitors
  27. CHAPTER 18 Modes to Grow Your Business
  28. CHAPTER 19 Incubators and Accelerators
  29. CHAPTER 20 Funding
  30. CHAPTER 21 The Pitch Deck
  31. CHAPTER 22 Post-Financing, or How Money Magnifies Issues
  32. CHAPTER 23 Moving from a Startup to a Scale-Up Mindset
  33. CHAPTER 24 When Things Fall Apart (with Gratitude to Pema Chƶdron)
  34. CHAPTER 25 Surviving Success
  35. CHAPTER 26 Memento Mori So C2MF
  36. Acknowledgments: With Gratitude
  37. TL;DR
  38. Book Recommendations
  39. Index

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