The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Fundamentals of Design Management
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Table of contents
- Cover
- Title Page
- Contents
- How to get the most out of this book
- Introduction
- 1 Design in context
- 2 Design overview
- 3 Management overview
- 4 Accounting and finance
- 5 Marketing and brand communication
- 6 Design and innovation
- Conclusion
- Glossary
- Bibliography and resources
- Picture credits
- Working with ethics
- Acknowledgements
- eCopyright
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Yes, you can access The Fundamentals of Design Management by Kathryn Best in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over 1.5 million books available in our catalogue for you to explore.