How To Succeed in the Relationship Economy
eBook - ePub

How To Succeed in the Relationship Economy

Make Data Work for You, Empathise with Customers, Grow Valuable Relationships

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

How To Succeed in the Relationship Economy

Make Data Work for You, Empathise with Customers, Grow Valuable Relationships

About this book

In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation’s culture to focus on both human relationships and analytics and grow a healthier financial bottom line.
Learn how to: •find customers willing to build a long-term relationship •invest in loyal customers without going bankrupt •understand the impact of pricing •explore the power of big data with common sense •discover deeper customer needs

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Information

Publisher
Advantage Books
Year
2017
Topic
Business
eBook ISBN
9798891885851
Subtopic
Business Development
Index
Business

Table of contents

  1. Preface
  2. Introduction
  3. SECTION 1.
  4. 1. Let Business people Lead the Data Teams
  5. 2. Rethink KPIs
  6. 3. Punch through the Big Data Hype
  7. 4. Start with the Basics
  8. SECTION 2.
  9. 5. Don’t Break up over Money
  10. 6. Find the Right Price to Attract New Customers
  11. 7. Stop Dating, Get Engaged
  12. 8. Understand Employees and Their Impact on Relationships
  13. SECTION 3.
  14. 9. Sit Down at the Kitchen Table
  15. 10. Keep Investing in Relationships
  16. SECTION 4.
  17. 11. Customer Lifetime Value (CLV)
  18. 12. Churn Model
  19. 13. Revenue and Audience-Volume Forecast Model
  20. 14. Comprehensive Data Gathering with Listener
  21. 15. Yield Management for Recurring Revenue
  22. 16. Acquisition Pricing
  23. SECTION 5.
  24. 17. D.school Methodology
  25. 18. Service Design
  26. 19. Active Listening
  27. 20. Needs Matrix
  28. Conclusion
  29. About the Authors
  30. Acknowledgments
  31. Sources
  32. Index

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Yes, you can access How To Succeed in the Relationship Economy by Matt Lindsay,Xavier Van Leeuwe,Matthijs Van De Peppel in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over 1.5 million books available in our catalogue for you to explore.