Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few.
The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products ("Tax Status and the IRS"), and Internet information on vendors and other resources.
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Museum Store Management
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Table of contents
- Cover
- Title Page
- Copyright Page
- Table of Contents
- Acknowledgments
- Introduction
- 1: A Museum Store: What Is It?
- 2: Planning for a Store
- 3: Related Merchandise
- 4: The Educational Role of Related Merchandise
- 5: Product Development on a Budget
- 6: Retails
- 7: The Numbers Game
- 8: Visual Merchandising
- 9: Other Ways to Sell Merchandise
- 10: Protecting your Museum and Its Store
- 11: Planning for the Future
- Appendixes
- Further Reading
- Notes
- Index
- About the Author
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Yes, you can access Museum Store Management by Mary Miley Theobald in PDF and/or ePUB format, as well as other popular books in Business & Museum Administration. We have over one million books available in our catalogue for you to explore.